Netflix's new feature, the Flixtape app, gives users the ability to personally curate collections of their favorite Netflix titles. Evoking the personality and intimacy of the musical mixtapes of yesteryear, Flixtape hopes to make using the streaming video giant a more social experience.
There are four steps to creating a collection on the Flixtape app. First, users name their playlist, just like when mixtape creators would write a title onto their custom-made albums. Users then select the titles on their Flixtape: Netflix will recommend three titles based on the name, but users have complete control over as many as six total options. Next, users pick a cover that includes a still from one of the titles and pre-made doodles. Finally, Flixtapes are shareable via Twitter, Facebook, email or text (recipients must have an active Netflix account, however.)
With Flixtape, Netflix is pushing to make TV and movie consumption as social as possible.
What's Driving This Trend
- Personal Curation
- The trend of allowing users to personally curate content creates opportunities for more personalized and engaging user experiences.
- Social Streaming
- The trend of making TV and movie consumption more social creates opportunities to boost customer engagement and retention.
- Interactive Marketing
- The trend of interactive marketing campaigns, such as Flixtape, creates opportunities to reach and engage customers in new and creative ways.
Who This Affects Most
- Streaming Services
- Streaming platforms can tap into the trend of personal curation to offer users a more engaging and personalized experience.
- Social Media
- The trend of social streaming creates opportunities for social media platforms to partner with streaming services and offer integrated experiences to users.
- Marketing and Advertising
- The trend of interactive marketing campaigns, such as Flixtape, creates opportunities for businesses to engage with customers in new and creative ways.
