Netflix's new feature, the Flixtape app, gives users the ability to personally curate collections of their favorite Netflix titles. Evoking the personality and intimacy of the musical mixtapes of yesteryear, Flixtape hopes to make using the streaming video giant a more social experience.
There are four steps to creating a collection on the Flixtape app. First, users name their playlist, just like when mixtape creators would write a title onto their custom-made albums. Users then select the titles on their Flixtape: Netflix will recommend three titles based on the name, but users have complete control over as many as six total options. Next, users pick a cover that includes a still from one of the titles and pre-made doodles. Finally, Flixtapes are shareable via Twitter, Facebook, email or text (recipients must have an active Netflix account, however.)
With Flixtape, Netflix is pushing to make TV and movie consumption as social as possible.