A special code for free Uber rides was given to individuals who rooted for the losing team on Super Bowl Sunday. The deal was sent out to people in Boston and Los Angeles. It was only active after the final whistle was blown and had some restrictions. This included conditions like the duration of the lift — not more than 60 minutes, and the cost — less than $50 USD. Only UberX, UberXL, UberPOOL, Express Pool and WAV were eligible and the free Uber rides were only available if one was a Uber Rewards member.
Albeit the many restrictions, the initiative is clever as it alleviates disappointed fans' impeding stress from finding and paying for transportation.