Brands prioritize foods for people who may struggle with swallowing effectively
Implications - Foods that are created with consideration for people who have trouble swallowing, whether for medical or personal reasons, are on the rise. Coming in the form of supplements or meals, these products reveal how brands can focus on personalization without significantly narrowing their customer base.
Workshop Question - How could your brand personalize an aspect of its product/service?
Trend Themes
-
Personalized Nutrition — Brands are focusing on personalization without significantly narrowing their customer base through the creation of nutritional supplements and customized vitamin packages.
-
Innovative Snack Bars — The development of easy-to-swallow and nutritionally dense snack bars with meringue-like textures becomes a potential solution for people who have difficulty swallowing.
-
3D Printed Food — The additive manufacturing technology brings new opportunities to senior care homes with the use of 3D-printing to create meals that cater to the elderly's needs.
Industry Implications
-
Health and Wellness — The health industry can capitalize on the demand for personalized nutrition and supplement products catering to specific niches of the market.
-
Food and Beverage — The food and beverage industry can capitalize on creating innovative food solutions such as snack bars that have nutrition-rich bases with easy-to-swallow consistencies.
-
Additive Manufacturing — The technology for 3D-printing food can be utilized in senior care homes or hospitals to meet the individual dietary needs and preferences of patients that need an easier solution for consuming food.
