Category
Lifestyle
Assisted Choices
Trend cluster
Category
Easy-to-Swallow
Brands prioritize foods for people who may struggle with swallowing effectively.
5.0
Trend score
Trend
What is the Easy-to-Swallow trend?
Easy-to-Swallow: Foods that are created with consideration for people who have trouble swallowing, whether for medical or personal reasons, are on the rise. Coming in the form of supplements or meals, these products reveal how brands can focus on personalization without significantly narrowing their customer base.
Trend themes
Themes within the Easy-to-Swallow trend
Three behaviours holding the trend together01
Personalized Nutrition
Brands are focusing on personalization without significantly narrowing their customer base through the creation of nutritional supplements and customized vitamin packages.
02
Innovative Snack Bars
The development of easy-to-swallow and nutritionally dense snack bars with meringue-like textures becomes a potential solution for people who have difficulty swallowing.
03
3D Printed Food
The additive manufacturing technology brings new opportunities to senior care homes with the use of 3D-printing to create meals that cater to the elderly's needs.
Industry implications
What the Easy-to-Swallow trend means for industry
Where the trend changes the playbookFor
Health and Wellness
The health industry can capitalize on the demand for personalized nutrition and supplement products catering to specific niches of the market.
For
Food and Beverage
The food and beverage industry can capitalize on creating innovative food solutions such as snack bars that have nutrition-rich bases with easy-to-swallow consistencies.
For
Additive Manufacturing
The technology for 3D-printing food can be utilized in senior care homes or hospitals to meet the individual dietary needs and preferences of patients that need an easier solution for consuming food.
Workshop question
How could your brand personalize an aspect of its product/service?
Trend signals
Trend signals for Easy-to-Swallow
Trend score 5.0 out of 10, from popularity 74%, activity 66%, freshness 8%.
Popularity74%
Activity66%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Easy-to-Swallow trend
4 featured examples from Jun 12, 2018 to Mar 7, 2019CategoryLifestyle
Easy-to-Swallow Snack Bars
Eat Bar is a Meringue-Like Snack for Those Who Have Trouble Swallowing
Disruptive Innovation Opportunity: Incorporate meringue-like textures and high nutritional value into innovative snack bar products, catering to various consumer needs.
CategoryLifestyle
3D-Printed Senior Home Meals
Swedish Municipalities Will Be Creating Printed Meals for the Elderly
Leveraging 3D-printed meals to enhance the dining experience and nutritional value in senior care facilities.
CategoryLifestyle
Reformatted Daily Vitamin Supplements
rootine vitamins Provides Custom-Made Vitamins for Consumers
The Health and Wellness industry can benefit from the disruptive innovation opportunity of customized vitamin supplements to provide tailored solutions for customers.
CategoryLifestyle
Functional Prenatal Smoothies
Smoothie King Created a Smoothie with a Prenatal Supplement Powder
Innovations in creating prenatal supplements in the form of smoothies, offering an alternative to traditional pills for pregnant women.
