Easy-to-Swallow

Brands prioritize foods for people who may struggle with swallowing effectively

Implications - Foods that are created with consideration for people who have trouble swallowing, whether for medical or personal reasons, are on the rise. Coming in the form of supplements or meals, these products reveal how brands can focus on personalization without significantly narrowing their customer base.

Workshop Question - How could your brand personalize an aspect of its product/service?
SCORE 7.7
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32,086 Total Clicks
Jun 18 - Mar 19
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Featured Examples
Easy-to-Swallow Snack Bars - Eat Bar is a Meringue-Like Snack for Those Who Have Trouble Swallowing
SCORE 8.9
This Month and V. Hot 608 Clicks Pub: Mar 5, 19
Easy-to-Swallow Snack Bars
Eat Bar is a Meringue-Like Snack for Those Who Have Trouble Swallowing
Eat Bar is an innovative, easy-to-eat snack bar created by a speech language pathologist to support those who have difficulty swallowing. The melt-in-your-mouth bar is offered in Strawberry, Lemon,... [More]
Reformatted Daily Vitamin Supplements - rootine vitamins Provides Custom-Made Vitamins for Consumers
SCORE 7.9
This Month and Hot 256 Clicks Pub: Mar 6, 19
Reformatted Daily Vitamin Supplements
rootine vitamins Provides Custom-Made Vitamins for Consumers
The rootine vitamins subscription service is positioned as a customized solution for consumers who are looking to support their lifestyle with nutrients that are custom-tailored to their needs. The... [More]
3D-Printed Senior Home Meals - Swedish Municipalities Will Be Creating Printed Meals for the Elderly
SCORE 7.9
This Month and Hot 245 Clicks Pub: Mar 7, 19
3D-Printed Senior Home Meals
Swedish Municipalities Will Be Creating Printed Meals for the Elderly
Meals for the elderly that are easy to chew and swallow are not often visually appetizing but Swedish municipalities are planning to change this by introducing 3D-printed meals to senior care homes.... [More]
Functional Prenatal Smoothies - Smoothie King Created a Smoothie with a Prenatal Supplement Powder
SCORE 4.9
This Year and Average 260 Clicks Pub: Jun 12, 18
Functional Prenatal Smoothies
Smoothie King Created a Smoothie with a Prenatal Supplement Powder
‘The Premama’ is the name of a new prenatal smoothie that’s now offered through Smoothie King, with a name that references the inclusion of the award-winning prenatal supplement... [More]
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