Experiential Instant

Instant noodles get revitalized with new, unlikely ingredients & branding

Implications - A staple among comfort foods, particularly in Asian regions, cup noodles is something consumers seek out for it ease and cost efficiency. With that, we're seeing a resurgence in this cultural staple, with the addition new, unexpected features that re-frame these classic food items in a new light. From the use of non-traditional Asian ingredients like chicken nuggets and cheesecake to the shift towards more automated delivery options, these examples speak to not only the shift toward more mainstream adaptations of this cultural comfort food, but also the elevation of typically simple, low-cost goods into items much more luxurious and appealing in nature.

Workshop Question - In what way could you reinvent your most traditional, well-known product?
SCORE 8
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32,876 Total Clicks
Oct 17 - Mar 19
Fresh and Warm
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Featured Examples
Indulgent Cheesesteak Ramen Cups - The Ninjas With Appetite Teriyaki Cheesesteak Ramen is Tasty
SCORE 7.6
Hot 1,231 Clicks Pub: Jan 13, 18
Indulgent Cheesesteak Ramen Cups
The Ninjas With Appetite Teriyaki Cheesesteak Ramen is Tasty
The Ninjas With Appetite Teriyaki Cheesesteak Ramen has been created by the brand to merge a number of food dishes together for something that is indulgent, different and totally satisfying. The... [More]
Social Media Noodle Machines - The Foodbeast Dream Machine Accepts Instagram Posts as Currency
SCORE 8.7
This Week and V. Hot 730 Clicks Pub: Mar 4, 19
Social Media Noodle Machines
The Foodbeast Dream Machine Accepts Instagram Posts as Currency
In Los Angeles County, hungry people can now share a selfie for a chance to enjoy a free Nissin Cup Noodles meal via the Foodbeast Dream Machine. The social media-powered vending machine accepts... [More]
High-End Graffiti Noodle Branding - These Instant Cup Noodles are Exceptionally Branded
SCORE 5.4
Warm 1,612 Clicks Pub: Oct 5, 17
High-End Graffiti Noodle Branding
These Instant Cup Noodles are Exceptionally Branded
Instant food varieties have traditionally held a low-level position in the market as a functional alternative when fresh options aren’t available, but the instant cup noodles seen here have... [More]
Chicken Nugget Noodle Cups - Nissin's 'Cup Noodle Potenage Big' Has Scrambled Egg, Chicken & Potato
SCORE 4.9
Average 386 Clicks Pub: Jan 31, 18
Chicken Nugget Noodle Cups
Nissin's 'Cup Noodle Potenage Big' Has Scrambled Egg, Chicken & Potato
To offer the comforts of both fast food and ramen noodles in a single meal, Nissin is now launching the ‘Cup Noodle Potenage Big.’ While Nissin’s normal Cup Noodles come in 77-... [More]
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