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Experiential Instant

Instant noodles get revitalized with new, unlikely ingredients & branding

Trend - A staple among comfort foods, cup noodles is something consumers seek out for its ease and cost-efficiency. With that, we're seeing a resurgence in this cultural staple, with the addition of new, unexpected features—including non-traditional Asian ingredients like chicken nuggets and cheesecake.

Insight - Globalization continues to influence consumers' preferences and values, and this phenomenon is especially visible in the evolution of food products in North America. As immigration rates in North America increase, so too do levels of cultural diversity, causing many consumers to become more open and enthusiastic about what's popular in other parts of the world. This demographic seeks to enjoy new foods and international flavors and are looking to brands to provide these novel products.
Workshop Question - In what way could you reinvent your most traditional, well-known product?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 31 Examples:
85,061 Total Clicks
Date Range:
Jan 18 — Mar 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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