Category
Lifestyle
Assisted Choices
Trend cluster
Category
Experiential
Instant
Instant noodles get revitalized with new, unlikely ingredients & branding.
4.9
Trend score
Trend
What is the Experiential Instant trend?
Experiential Instant: A staple among comfort foods, cup noodles is something consumers seek out for its ease and cost-efficiency. With that, we're seeing a resurgence in this cultural staple, with the addition of new, unexpected features—including non-traditional Asian ingredients like chicken nuggets and cheesecake.
Insight
The consumer insight behind the Experiential Instant trend
Globalization continues to influence consumers' preferences and values, and this phenomenon is especially visible in the evolution of food products in North America. As immigration rates in North America increase, so too do levels of cultural diversity, causing many consumers to become more open and enthusiastic about what's popular in other parts of the world. This demographic seeks to enjoy new foods and international flavors and are looking to brands to provide these novel products.
Trend themes
Themes within the Experiential Instant trend
Three behaviours holding the trend together01
Globalization of Taste
As immigration rates in North America increase, consumers seek to enjoy new foods and international flavors, creating opportunities for brands to provide novel products.
02
Comfort Food Reinvented
Brands are reinventing classic comfort foods like instant noodles with new, unexpected features, ingredients, and flavors.
03
Social Media Vending
Vending machines powered by social media allow consumers to collect prizes, discounts, and even meals by sharing posts with a specific hashtag.
Industry implications
What the Experiential Instant trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Opportunity for brands to experiment with unusual ingredient combinations and international flavors to appeal to adventurous eaters and boost sales.
For
Marketing and Advertising
Social media-powered vending machines offer disruptive innovation opportunities in influencer marketing and customer engagement.
For
Technology and Retail
Retrofitting vending machines with Internet-connected computers creates new opportunities for experiential marketing, customized rewards, and optimized operations.
Workshop question
In what way could you reinvent your most traditional, well-known product?
Trend signals
Trend signals for Experiential Instant
Trend score 4.9 out of 10, from popularity 75%, activity 63%, freshness 8%.
Popularity75%
Activity63%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Experiential Instant trend
4 featured examples from Jan 13, 2018 to Mar 4, 2019CategoryLifestyle
Social Media Noodle Machines
The Foodbeast Dream Machine Accepts Instagram Posts as Currency
The integration of social media as a form of currency in marketing campaigns can revolutionize the way brands connect with their audience.
CategoryLifestyle
Indulgent Cheesesteak Ramen Cups
The Ninjas With Appetite Teriyaki Cheesesteak Ramen is Tasty
As the demand for convenience and unique food options increases, the food industry can take advantage of customers’ willingness to try indulgent fusion dishes like the Teriyaki Ch…
CategoryLifestyle
Chicken Nugget Noodle Cups
Nissin's 'Cup Noodle Potenage Big' Has Scrambled Egg, Chicken & Potato
The fusion of fast food items and instant noodles create a convenient and easy meal option for busy consumers.
CategoryWorld
Potato Chip Instant Noodles
The Latest Pringles' Flavor Boasts a New Mode of Intake Altogether
The collaboration between Pringles and Super Cup offers opportunities for innovation and product development within the snack food industry.
