Marla Aaron's In-Store Machine Offers a New Way to Buy Fine Jewelry

 - Feb 6, 2019
References: marlaaaron & luxurylaunches
MZ Wallace prides itself on creating essential accessories for modern life and its flagship NYC store now offers a convenient new way for consumers to buy fine jewelry by a vending machine. For Valentine's Day, a unique in-store installation has been set up to help shoppers purchase Marla Aaron’s fine jewelry curated by the designer and MZ Wallace co-founder Lucy Wallace Eustice.

The vending machine is stocked with styles from Marla Aaron that range from $125 to just under $1,500, and to create more of an experience around the unique installation, the brand shares a short film on the screen of the jewelry-dispensing machine. Each of the luxury gifts is released in a preciously gift-wrapped box, complete with a bow.