Global brand Nike plans to disrupt retail through a series of sports concept stores that harness the power of technology to elevate consumer experience. The first Nike Live was launched in Los Angeles earlier this year. Its location was determined based on "data sourced from local customers' online shopping habits, and those using Nike Plus apps."
With this sports concept store, consumers can reserve items online and try them in-store, enjoy a 'Curb Service' — the equivalent of a drive-thru but for sports goods, as well as engage with some interactive features like a vending machine with free items.
Nike is planning on rolling out its digitally enhanced sports concept stores globally. Currently, the brand's Tokyo team is scoping out suitable locations for a Nike Live shop that is set to open in Spring of 2019 — just ahead of the 2020 Tokyo Olympics and Paralympics.