Goodles is a London-based concept brand that was created by the designers Linda Baritski and James Stewart.
The two came together to create the logo, branding, packaging and ad campaign for the Goodles brand, which aims to revamp the way in which instant noodles are typically represented on the market. This was achieved by creating more high end packaging that forgoes the cluttered labeling that can be seen among products similar to the Goodles brand. The packaging is simple and clean, with black and white images of noodles and colored images of the animals (or vegetables) that make up the packages' ingredients. These include pork, chicken, prawn and a vegetarian option.
The Goodles concept brand provides a reinterpretation of how a generally standard food product can and should be represented on the market.
What's Driving This Trend
- Revamped Packaging
- Opportunity to create more high-end and minimalist packaging for food products.
- Clean Branding
- Opportunity to create simple and clean branding without cluttered labeling.
- Ingredient Transparency
- Opportunity to highlight the ingredients used in food products through visual representations.
Who This Affects Most
- Food Packaging
- Opportunity for packaging companies to offer high-end and minimalist packaging solutions.
- Food Branding
- Opportunity for branding agencies to create clean and visually appealing branding for food products.
- Food Manufacturing
- Opportunity for food companies to emphasize ingredient transparency in their products and marketing strategies.
