Goodles is a London-based concept brand that was created by the designers Linda Baritski and James Stewart.
The two came together to create the logo, branding, packaging and ad campaign for the Goodles brand, which aims to revamp the way in which instant noodles are typically represented on the market. This was achieved by creating more high end packaging that forgoes the cluttered labeling that can be seen among products similar to the Goodles brand. The packaging is simple and clean, with black and white images of noodles and colored images of the animals (or vegetables) that make up the packages' ingredients. These include pork, chicken, prawn and a vegetarian option.
The Goodles concept brand provides a reinterpretation of how a generally standard food product can and should be represented on the market.