Back in 1958, the first generation of instant noodles was created in Japan, taking inspiration from fried tempura—now, Jinmailang is introducing the second generation of instant noodles that make the most of Chinese noodle steam and boil technology.
With its Laofanjia Instant Noodle Shop Noodles, Jinmailang is introducing an alternative approach to frying noodles that helps to retain maximum flavor and take cues from the traditional Chinese steaming of buns and boiling of noodles. As a result, the new product is said to retain a soft and chewy texture, as well as more nutrients and the qualities of chef-prepared noodles.
This new creation was shown at the 18th World Instant Noodle Summit in Osaka and the all-new Laofanjia Instant Noodle Shop Noodles will soon be shared across supermarkets in Japan.
What's Driving This Trend
- Second-gen Instant Noodles
- Jinmailang's use of Chinese noodle steam and boil technology presents opportunities for second-generation instant noodle products.
- Alternative Noodle Preparation Techniques
- The introduction of Laofanjia Instant Noodle Shop Noodles offers opportunities to explore alternative, healthier noodle preparation techniques for instant noodle products.
- Traditional Cuisine-inspired Instant Noodles
- Incorporating traditional preparations techniques and flavors into instant noodle products provides opportunities for innovation and differentiation in the market.
Who This Affects Most
- Food and Beverage
- Applying Chinese noodle steam and boil technology to instant noodles opens up opportunities for innovation within the food and beverage industry.
- Consumer Goods
- The creation of Laofanjia Instant Noodle Shop Noodles represents an opportunity for innovation within the consumer goods industry, particularly for companies specializing in instant noodle products.
- Culinary Arts
- Exploration and incorporation of traditional Chinese preparation techniques and flavors into new instant noodle products presents opportunities for innovation within the culinary arts industry.
