These New Itsu Noodles Have Hand-Crafted Broths
Michael Hemsworth — January 31, 2018 — Lifestyle
Instant noodles are quite popular around the world for being a delicious, quick meal option yet can be packed with unwanted ingredients, so these new Itsu noodles have been introduced to offer a new option.
The rice noodle cups come in four new flavor options including 'Satay,' 'Katsu,' 'Pho' and 'Chili Miso,' which are all crafted with premium ingredients. This includes hand-crafted broths that are rich and tasty yet maintain a low-calorie profile in comparison to other options presently on the market.
Speaking on the new Itsu noodles creations, the founder of the brand, Julian Metcalf, said, "Itsu’s range of noodle cups were the first of their kind when they launched in 2014, offering a convenient, eat beautiful solution for foodies. We have been looking to innovate the category since and in the past year we have worked really hard to develop a range of noodles with hand-crafted broths that bring to life the authentic flavours of Asia."
The rice noodle cups come in four new flavor options including 'Satay,' 'Katsu,' 'Pho' and 'Chili Miso,' which are all crafted with premium ingredients. This includes hand-crafted broths that are rich and tasty yet maintain a low-calorie profile in comparison to other options presently on the market.
Speaking on the new Itsu noodles creations, the founder of the brand, Julian Metcalf, said, "Itsu’s range of noodle cups were the first of their kind when they launched in 2014, offering a convenient, eat beautiful solution for foodies. We have been looking to innovate the category since and in the past year we have worked really hard to develop a range of noodles with hand-crafted broths that bring to life the authentic flavours of Asia."
Trend Themes
1. Health-conscious Packaged Noodles - These new Itsu Noodles offer a low-calorie, premium ingredient alternative to traditional instant noodles.
2. Premium Flavor Options - Itsu's new noodle cups feature hand-crafted broths in flavors like Satay, Katsu, Pho, and Chili Miso, catering to consumers seeking more gourmet options.
3. Convenient, Eat Beautiful Solution - Itsu's noodle cups provide a convenient and aesthetically pleasing meal option, appealing to foodies looking for a quick yet satisfying culinary experience.
Industry Implications
1. Food and Beverage - The food and beverage industry could explore the development of healthier and more gourmet options in the instant noodle market.
2. Convenience Foods - Companies in the convenience food industry could benefit from creating innovative and visually appealing packaged meal solutions.
3. Asian Flavor Market - The Asian flavor market has an opportunity to expand with the introduction of premium, hand-crafted broth options in packaged noodles.
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