Brands ease the process of seniors interacting with tech in the home
Trend - As senior demographics enter retirement and move towards independence, new innovations are being integrated into products that seniors can easily interact with to help them manage their daily lives or, in some cases, prevent potential issues.
Insight - As boomers have begun to make up a bigger part of the aging population, the idea of aging itself is being redefined with a focus on youthfulness and a chance to reconnect with one's true potential. Within this also comes with it a new, more open relationship to technology with more willingness to learn and leverage it for the optimization of seniors' everyday lives.
Insight - As boomers have begun to make up a bigger part of the aging population, the idea of aging itself is being redefined with a focus on youthfulness and a chance to reconnect with one's true potential. Within this also comes with it a new, more open relationship to technology with more willingness to learn and leverage it for the optimization of seniors' everyday lives.
Workshop Question - How can your brand ease its customer's day-to-day struggles?
Trend Themes
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Senior-friendly Technology — As boomers have begun to make up a bigger part of the aging population, new innovations are being integrated into products that seniors can easily interact with to help them manage their daily lives or, in some cases, prevent potential issues.
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Intuitive Social Robots — Social robots like Intuition Robotics' ElliQ encourage seniors to lead connected, active and engaged lives and provide an opportunity for businesses to leverage cognitive AI platforms.
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Smart Medication Management — Hero's high-tech medication manager and accompanying mobile app solves the problem of medication non-adherence and presents a disruptive opportunity for the healthcare industry to leverage technology and design for better health outcomes.
Industry Implications
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Healthcare Industry — Business professionals can reference healthcare to integrate new innovations into products that seniors can easily interact with at home to improve health outcomes.
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Consumer Electronics Industry — The Consumer Electronics industry can leverage the demand for old-fashioned aesthetics as consumers seek the latest functions with a retro twist.
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Tech Industry — The Tech industry can create innovative, high-tech wearables, such as wrist-worn sensors for fall prevention, leveraging motion sensors, GPS data, and cognitive AI.
