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Senior Tech

Brands ease the process of seniors interacting with tech in the home

Trend - As senior demographics enter retirement and move towards independence, new innovations are being integrated into products that seniors can easily interact with to help them manage their daily lives or, in some cases, prevent potential issues.

Insight - As boomers have begun to make up a bigger part of the aging population, the idea of aging itself is being redefined with a focus on youthfulness and a chance to reconnect with one's true potential. Within this also comes with it a new, more open relationship to technology with more willingness to learn and leverage it for the optimization of seniors' everyday lives.
Workshop Question - How can your brand ease its customer's day-to-day struggles?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
79,499 Total Clicks
Date Range:
Sep 18 — Jul 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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