Finnish company Atria Plc, a leading food manufacturer in the Nordic world, introduced this senior-friendly lunch meat packaging to better cater to its older customers. The packaging for these cold cuts features grip tabs on the top and bottom of the package rather than adjacent to each other as is usually the case. This makes it easier to open for seniors who may not have the greatest strength or dexterity.
This lunch meat packaging was designed by Finnish package design agency PackdesignID. While such easy-open packages have long been employed in drug packaging, it's relatively new in the food industry.
Not only is this packaging easy to open for seniors and others with diminished dexterity, but it also closes securely and keeps the meat fresh and tasty.
Why This Trend Is Growing
- Senior-friendly Food Packaging
- Innovations in packaging designs that cater to the aging population can lead to a more inclusive consumer market.
- Easy-open Packaging Technology
- Improved easy-to-open packaging designs can open new opportunities for companies to differentiate themselves in the market as well as improve customer satisfaction.
- Inclusive Packaging Design
- Designing packages for inclusivity can be a unique selling point and valuable strategy for companies looking to target a wider audience.
Industries Being Reshaped
- Food Manufacturing
- Food manufacturers can use senior-friendly packaging designs to improve their customer experience and expand their target market.
- Packaging Design
- Packaging design agencies can focus on creating innovative, inclusive packaging solutions for companies across industries.
- Healthcare
- Healthcare companies can apply similar easy-to-open packaging designs to their products to better serve senior and other disabled populations.
