Category
Fashion
Scaled Restraint
Trend cluster
Category
Topical
Fermentation
Fermented ingredients in skincare are on the rise.
2.8
Trend score
Trend
What is the Topical Fermentation trend?
Topical Fermentation: With the process of fermentation now so popular in the food and beverage industry, brands in the skincare industry are taking note by incorporating various fermented ingredients into the products they develop.
Insight
The consumer insight behind the Topical Fermentation trend
The recent wellness wave has consumers opting for self-care products that use natural processes, as opposed to alternatives that rely on chemically derived means. This preference for naturality over scientific development is rooted in the idea that purity is more important that a results-focused approach. Ultimately, this signifies a shift in what consumers consider "healthy."
Trend themes
Themes within the Topical Fermentation trend
Three behaviours holding the trend together01
Fermented Skincare
The trend of fermented ingredients is expanding from food and beverage to skincare, bringing natural processes to self-care products.
02
Natural Active Ingredients
Consumers are looking for skincare products with natural active ingredients, such as fermented extracts from plants, to make their products more organic.
03
Oil-Control Skincare
New skincare products contain oil-fighting ingredients like fermented soybean, and natural oils to nourish skin without leaving it dry.
Industry implications
What the Topical Fermentation trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care
The fermented ingredients trend is growing in the beauty and personal care industry, as consumers look for skincare products made with natural processes.
For
Wellness
Fermented skincare and ingredients can be considered a part of the wellness industry, an area where consumers prioritize naturality and purity over synthetic ingredients.
For
Natural Health
The trend towards natural active ingredients in skincare is part of a larger movement in the natural health industry, where consumers are looking for natural remedies to address their health and wellness needs.
Workshop question
Which adjacent industry could your brand adapt trends from?
Trend signals
Trend signals for Topical Fermentation
Trend score 2.8 out of 10, from popularity 52%, activity 23%, freshness 8%.
Popularity52%
Activity23%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Topical Fermentation trend
4 featured examples from Apr 30, 2018 to Jan 9, 2019CategoryFashion
Pumpkin Enzyme Skin Peels
Dermalogica's New Rapid Reveal Peel Reduces the Appearance of Fine Lines
Personal care companies can create solutions with a focus on botanical ingredients and anti-aging properties, as seen in Dermalogica's Rapid Reveal Peel.
CategoryFashion
Oil-Control Mineral Powders
The Etude House Zero Sebum Drying Powder Eliminates Excess Shine
Disruptive Innovation Opportunity: Explore innovative ways to develop oil-control powders and mineral-based formulas within the beauty industry.
CategoryFashion
Concentrated Nutrient Creams
Allies of Skin's Multi-Nutrient Day Cream Boasts Moringa Extract
The skincare industry can explore nutrient-dense formulas and natural ingredients to create products that offer multi-benefit solutions for the skin.
CategoryFashion
Fermented Soy Skincare
Lena & Lina's Fermented Skincare Has a Ceramide Made with Biotechnology
Opportunity for skincare brands to incorporate fermented ingredients and natural ceramides into their product lines for improved efficacy and customer satisfaction.
