Fermented ingredients in skincare are on the rise
Implications - With the process of fermentation now so popular in the food and beverage industry, brands in the skincare industry are taking note by incorporating various fermented ingredients into the products they develop.
Insight - The recent wellness wave has consumers opting for self-care products that use natural processes, as opposed to alternatives that rely on chemically derived means. This preference for naturality over scientific development is rooted in the idea that purity is more important that a results-focused approach. Ultimately, this signifies a shift in what consumers consider "healthy."
Insight - The recent wellness wave has consumers opting for self-care products that use natural processes, as opposed to alternatives that rely on chemically derived means. This preference for naturality over scientific development is rooted in the idea that purity is more important that a results-focused approach. Ultimately, this signifies a shift in what consumers consider "healthy."
Workshop Question - Which adjacent industry could your brand adapt trends from?
Trend Themes
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Fermented Skincare — The trend of fermented ingredients is expanding from food and beverage to skincare, bringing natural processes to self-care products.
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Natural Active Ingredients — Consumers are looking for skincare products with natural active ingredients, such as fermented extracts from plants, to make their products more organic.
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Oil-control Skincare — New skincare products contain oil-fighting ingredients like fermented soybean, and natural oils to nourish skin without leaving it dry.
Industry Implications
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Beauty and Personal Care — The fermented ingredients trend is growing in the beauty and personal care industry, as consumers look for skincare products made with natural processes.
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Wellness — Fermented skincare and ingredients can be considered a part of the wellness industry, an area where consumers prioritize naturality and purity over synthetic ingredients.
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Natural Health — The trend towards natural active ingredients in skincare is part of a larger movement in the natural health industry, where consumers are looking for natural remedies to address their health and wellness needs.
