Pigmented Powder Stick Highlighters

Trèstique's Starlighter Sticks Come in Lilac and Gold Shades

Beauty brand Trèstique has updated its offerings with the inclusion of the Starlighter Powder Stick Highlighters, which boast a convenient push-up design that enables consumers to quickly apply them to the high points of their cheeks and brow bones with a few simple swipes.

From there, the pigmented highlighter can be blended out with the fingertips or a brush for a more subtle glow, or built up for a bolder look. For even more pigment, the highlighters can be mixed with water when applying to enhance the formula.

The Starlighter Powder Stick Highlighters are offered in two different shades: 'Ultra Violet,' which in a holographic lilac hue, and 'Galactic Gold,' which has a luxurious iridescent finish.

Push-up Design for Beauty Products
The push-up design of Trèstique's Starlighter Powder Stick Highlighters provides a convenient and efficient way for consumers to apply highlighter.
Blending with Water for More Pigment
The ability to mix the Starlighter Powder Stick Highlighters with water offers a disruptive innovation opportunity to create more intense and unique highlighter looks.
Holographic and Iridescent Finishes
The holographic lilac and iridescent gold shades of Trèstique's Starlighter Powder Stick Highlighters tap into the trend of bold and eye-catching makeup finishes.

Sectors Adopting This

Beauty
The beauty industry can take inspiration from Trèstique's push-up highlighter design to create convenient packaging for other makeup products.
Cosmetics
Cosmetics companies can explore the use of water-mixable formulas to offer customizable pigment intensity in their products.
Makeup
The makeup industry can capitalize on the holographic and iridescent trend by introducing a range of bold and shimmering shades in their highlighter collections.
SCORE
1.8 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 26%
Activity 19%
Freshness 8%