The Avon App Helps Representatives Deliver Tailored Customer Service
Laura McQuarrie — October 29, 2018 — Fashion
References: avoncompany & glossy.co
Direct selling company Avon is launching a personalized beauty Avon app that will help its millions of representatives deliver a highly tailored level of service to customers.
The personalized beauty app makes it possible for Avon representatives to use a color tool to match an individual to one of the 40 different foundation shades offered by the company. Other skincare needs can be addressed with the app as well, as a picture of one's skin may be taken and processed by an algorithm to generate personalized product recommendations.
Since Avon's beauty products generate a high percentage of its total revenue, yet many consumers have difficulty discovering the right cosmetic shades, this app has the potential to increase customer retention and trust.
The personalized beauty app makes it possible for Avon representatives to use a color tool to match an individual to one of the 40 different foundation shades offered by the company. Other skincare needs can be addressed with the app as well, as a picture of one's skin may be taken and processed by an algorithm to generate personalized product recommendations.
Since Avon's beauty products generate a high percentage of its total revenue, yet many consumers have difficulty discovering the right cosmetic shades, this app has the potential to increase customer retention and trust.
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