Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
The Avon App Helps Representatives Deliver Tailored Customer Service
Direct selling company Avon is launching a personalized beauty Avon app that will help its millions of representatives deliver a highly tailored level of service to customers.
The personalized beauty app makes it possible for Avon representatives to use a color tool to match an individual to one of the 40 different foundation shades offered by the company. Other skincare needs can be addressed with the app as well, as a picture of one's skin may be taken and processed by an algorithm to generate personalized product recommendations.
Since Avon's beauty products generate a high percentage of its total revenue, yet many consumers have difficulty discovering the right cosmetic shades, this app has the potential to increase customer retention and trust.
The personalized beauty app makes it possible for Avon representatives to use a color tool to match an individual to one of the 40 different foundation shades offered by the company. Other skincare needs can be addressed with the app as well, as a picture of one's skin may be taken and processed by an algorithm to generate personalized product recommendations.
Since Avon's beauty products generate a high percentage of its total revenue, yet many consumers have difficulty discovering the right cosmetic shades, this app has the potential to increase customer retention and trust.
