Nike and Gatorade teamed up to create a 'Like Mike' collection of Gatorade Air Jordan footwear. The sneaker collection revives the aspirational message originally shared as part of the 'Be Like Mike' campaign that ran in 1991 with a memorable commercial featuring Michael Jordan.
In the collaborative sneaker range, Nike introduces a range of "flavorways" that represent the iconic colors and flavors of the sports drink such as Lemon Lime, Grape, Cool Blue and Orange. As well as featuring bold Gatorade colors, the Air Jordan I OG High Gatorade Collection integrates details like the Gatorade logo and "Be Like Mike" wordmarks on the inner tongue.
Other shoes in the Like Mike collection include the Air Jordan VI Like Mike in green and orange, the Like Mike Air Jordan XXXII low with orange highlights and the Air Jordan VI Gatorade.