Gatorade unveiled a wearable patch that uses a person's sweat to determine their hydration level and this technology is just one kind of product that can be spotted in the Gatorade 'You Fuel Us, We Fuel You' ad. Notably, the patch can be seen on Serena Williams in the new ad campaign, along with pods from Gatorade that can be mixed into water. Williams, who has been interested in the wearable since she first heard about it, says "Innovation like this is part of the reason athletes like myself can have such long careers."
The new ad from Gatorade emphasizes the meeting point between science and sport, as well as the interconnectedness between the brand and the people who use its products with phrases like "You Sweat, We Study" and "You Train, We Track."
Science-Fueled Sports Ads
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Immersive Drink Branded Activations
Sports Drink-Inspired Sneakers
Drink Brand Fashion Collaborations
Electrolyte-Infused Lip Balms