Nutritious Brew

Beer brands aim to target health-conscious consumers

Implications - Brands in the beer industry are looking to the health-conscious consumer to inspire new products, offering everything from beers with more nutritious ingredients, to those with limited calories. Such items cater to these brands' existing customers, while also opening them up to an entirely different consumer base.

Workshop Question - How could your brand bring in a new customer base with some tweaks to its offerings?
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
19,039 Total Clicks
Feb 18 - Mar 19
New and Mild
LifestyleDrinking
Featured Examples
Vitamin-Rich Healthy Beers - 'Hop Heart' is a Craft Beer with Vitamin B6 to Support Heart Health
SCORE 7.5
This Year and Hot 923 Clicks Pub: Aug 23, 18
Vitamin-Rich Healthy Beers
'Hop Heart' is a Craft Beer with Vitamin B6 to Support Heart Health
There are numerous healthy beers that have been created as light, low-calorie and non-alcoholic varieties but ‘Hop Heart’ sets itself apart as a vitamin-rich craft beer to help reduce... [More]
99-Calorie Lagers - Ghost Train Brewing Company Launched a 4% ABV 'Light Lager'
SCORE 3.4
This Year and Mild 342 Clicks Pub: May 28, 18
99-Calorie Lagers
Ghost Train Brewing Company Launched a 4% ABV 'Light Lager'
Ghost Train Brewing Company recently launched a low-calorie beer by the name of ‘Light Lager,’ which is packed with full-bodied flavor. The less-filling lager comes in at just 99 calories,... [More]
Health-Focused Organic Beers - Michelob Ultra Pure Gold Is an All-Natural Brew By Anheuser-Busch
SCORE 5.3
Warm 531 Clicks Pub: Feb 26, 18
Health-Focused Organic Beers
Michelob Ultra Pure Gold Is an All-Natural Brew By Anheuser-Busch
Michelob Ultra is continuing its commitment to health with its new premium brew Michelob Ultra Pure Gold. The new health-focused beer is made from organic grains, contains no artificial colors or... [More]
Crisp Athletic Beers - Marathon Brewing's '26.2 Brew' is a Better-for-You Reward for Athletes
SCORE 5
This Week and Warm 32 Clicks Pub: Mar 6, 19
Crisp Athletic Beers
Marathon Brewing's '26.2 Brew' is a Better-for-You Reward for Athletes
Marathon Brewing is a new venture from The Boston Beer Company that is focused on experimentation and creating better-for-you beers for consumers who are seeking alternative choices. With its newly... [More]
Quantcast