Budweiser's green logo is a new symbol for its beer that plans to be brewed with renewable electricity. Aiming to be brewed with 100% renewable energy by 2025, Budweiser recently unveiled with new symbol to signify this. Parent company AB InBev is hoping this initiative can be implemented in all of its products, but is launching the campaign with the flagship brand Budweiser. The renewable energy will be sourced from the Thunder Ranch Wind Farm in Oklahoma, with the eventual goal of also using solar farms in the near future.
It should come as no surprise that many consumers are now aware and committed to preventing climate change, and with this new label it seems as though Budweiser is making an effort to align itself with these concerns. Budweiser's green logo is the first major environmental effort by the brand, and according to statements made by Budweiser vice-president of global marketing Brian Perkins, this campaign is something the beer company will be committed to and will make a reality. The label is a reminder to the company and the buyer that Budweiser is going to be 100% environmental.