Ideas
Explore the world's #1 largest database of ideas and innovations, with 464,825 inspiring examples.
Trend Reports
Discover why 1,256 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 317,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,256 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 317,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,207 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 464,825 cutting edge ideas.

Light Low-Calorie Lagers

'Skinny Lager' is a 4% ABV Vegan-Friendly and Gluten-Free Beer

— March 26, 2018 — Lifestyle
Skinny Brands is setting itself apart as a company in the UK devoted to producing light and low-calorie alcoholic alternatives—including its low-ABV Skinny Lager.

Skinny Lager is a 4% ABV lager that contains just 89 calories per 330ml bottle, made with a brewing process that is said to reduce residual sugar and add other benefits—including the fact that the product is vegan-friendly and gluten-free. The low-carb, low-sugar product is touted as one that's both full strength and full flavor, as well as priced at the same amount as comparable products on the market as a means of appealing to consumers who want to "drink differently."

Due to the nature of the product, Skinny Brands notes that its Skinny Lager is worth three WeightWatchers Smart Points, which is lower than some competitors' products.
Trend Themes
1. Low Calorie Beverages - The trend towards health and wellness creates an opportunity for beverage companies to innovate with low calorie, low sugar, and low carb options that appeal to health-conscious consumers.
2. Vegan and Gluten-free Products - The increasing popularity of vegan and gluten-free diets opens up opportunities for companies to introduce products that cater to these lifestyles.
3. Affordable 'healthy' Products - As consumer demand for healthier options rises, there is an opportunity for companies to produce affordable products that are perceived as healthier alternatives to traditional options.
Industry Implications
1. Beer and Alcoholic Beverages - Light and low-calorie alcoholic beverages like Skinny Lager can disrupt the beer industry by catering to health and wellness conscious consumers.
2. Food and Beverage Retail - Health-focused grocery stores can benefit from carrying low-calorie and vegan-friendly products like Skinny Lager to appeal to their target market.
3. Weight Loss Programs - Companies like WeightWatchers can partner with beverage companies like Skinny Brands to promote low-calorie and low-sugar beverage options as part of a healthy diet plan.
3.5
Score
Popularity
Activity
Freshness