As the health-conscious demographic of beer drinkers continues to grow, Blue Moon is catering to this demographic with the launch of their new LightSky Citrus Wheat Beer. With only 100 calories, 4 grams of carbs, and a 4 percent ABV, its the perfect option for those looking to indulge without consuming the standard amount of calories a traditional beer entails.
“We wanted to make this beer unique and distinctive to the Blue Moon portfolio,” said Max Walker, vice president of above premium beer at Molson Coors (the parent company of Blue Moon). “We think Blue Moon LightSky is going to bring new drinkers into the Blue Moon family of brands and continue to elevate the brand as a whole.”
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