Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Collaborative
Cookware
Unique brand partnerships bring forth covetable kitchenware basics.
3.3
Trend score
Trend
What is the Collaborative Cookware trend?
Collaborative Cookware: Trend – Following the introduction of meal kit services and the increased accessibility of recipes through digital tools, retailers and cookware producers are seeking out noteworthy partnerships in order to create highly covetable kitchenware collections that serve to cultivate millennials' new interest in cooking even further.
Insight
The consumer insight behind the Collaborative Cookware trend
Many younger consumers are just getting into home cooking and looking for culinary tools that reflect their pre-existing personal brands. This helps ease the process of learning a new life skill, which can be intimidating for a generation that views adulthood and its responsibilities as treacherous.
Trend themes
Themes within the Collaborative Cookware trend
Three behaviours holding the trend together01
Collaborative Kitchenware Collections
Retailers and cookware producers are partnering up to create highly covetable kitchenware collections that serve to cultivate millennials' new interest in cooking even further.
02
Playful Aesthetics for Professional Kitchen Equipment
Consumers are looking for ways to introduce playful, branded aesthetics into their kitchenware without sacrificing quality, functionality, and professionalism.
03
Minimalistic Designer Cookware
Discerning consumers appreciate minimalistic and seamless designs featuring cast aluminum, an iron finish, and plastic handles for comfort.
Industry implications
What the Collaborative Cookware trend means for industry
Where the trend changes the playbookFor
Retail & Consumer Goods
Retailers are partnering with cookware producers to create kitchenware collections that are highly covetable to millennials and Gen Z consumers alike.
For
Food & Hospitality
Professional chefs and restaurateurs are looking to introduce playful branded aesthetics into their back-of-house kitchenware without sacrificing quality, functionality or professionalism.
For
Interior Design & Home Decor
Discerning consumers who prioritize minimalistic aesthetics are looking for designer cookware that not only looks beautiful but is also functional.
Workshop question
What unique partnerships could be explored in order to inspire potential customers?
Trend signals
Trend signals for Collaborative Cookware
Trend score 3.3 out of 10, from popularity 50%, activity 42%, freshness 8%.
Popularity50%
Activity42%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Collaborative Cookware trend
4 featured examples from Jan 24 to Dec 16, 2018CategoryArt & Design
Cartoon-Themed Cooking Equipment
The Le Creuset Mickey Collection is for Fans of All Ages
The kitchenware industry can explore the disruptive innovation opportunity of creating cartoon-themed products to cater to consumers who value nostalgia and playfulness in their c…
CategoryArt & Design
Farmhouse-Style Kitchenware Collaborations
The Country Living Collection is Farmhouse-chic
Opportunity to expand product lines through collaborations with other brands, or by creating affordable farmhouse-chic collections.
CategoryArt & Design
Demure Designer Cooking Pots
The Monolithic Cookware Series Balances Minimalism with Functionality
Home goods manufacturers should invest in modern minimalist designs that increase consumer experience without compromising functionality.
CategoryArt & Design
Celebrity Chef Kitchenware Collections
Chrissy Teigen is Launching a Collection with Target
Retailers can capitalize on the popularity of celebrity chef collaborations by partnering with famous chefs to create their own exclusive kitchenware collections.
