Collaborative Cookware

Unique brand partnerships bring forth covetable kitchenware basics

Implications - Following the introduction of meal kit services and the increased accessibility of recipes through digital tools, retailers and cookware producers are seeking out noteworthy partnerships in order to create highly covetable kitchenware collections that serve to cultivate millennials' new interest in cooking even further. This shift highlights the fact that younger consumers just getting into home cooking are looking for culinary tools that reflect their personal interests and boast the familiarity of designers or celebrity chefs they follow on social media.

Workshop Question - What unique partnerships could be explored in order to inspire potential customers?
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Cartoon-Themed Cooking Equipment - The Le Creuset Mickey Collection is for Fans of All Ages
SCORE 6.7
Warm 820 Clicks Pub: Jan 24, 18
Cartoon-Themed Cooking Equipment
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The Le Creuset Mickey Collection has been announced by the kitchenware company as a new lineup of products that will satisfy Disney fans of all ages. Coming hot off the heels of the Beauty and the... [More]
Farmhouse-Style Kitchenware Collaborations - The Country Living Collection is Farmhouse-chic
SCORE 7.3
This Year and Warm 1,901 Clicks Pub: Dec 16, 18
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SCORE 4.5
This Year and Average 338 Clicks Pub: Oct 9, 18
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The Monolithic Cookware Series has been designed as a collaboration between JIA Inc. and Japanese industrial designer Naoto Fukasawa that balances form and function for discerning consumers to... [More]
Celebrity Chef Kitchenware Collections - Chrissy Teigen is Launching a Collection with Target
SCORE 2.6
This Year and Mild 201 Clicks Pub: Sep 14, 18
Celebrity Chef Kitchenware Collections
Chrissy Teigen is Launching a Collection with Target
Just days before the debut of her second cookbook, celebrity chef Chrissy Teigen has announced that she is launching a kitchen collation with Target. With more than 40 items to choose from, you’... [More]
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