Category
Lifestyle
Assisted Choices
2.7
Trend score
Trend
What is the Hot Hemp trend?
Hot Hemp: As the cannabis industry continues to thrive, brands are elevating ingestible CBD products with spices to add a distinct flavor. These new flavor profiles will welcome adventurous consumers while showcasing the flexibility and versatility of cannabis commodities. This new shift displays even more opportunities for brands to get creative with their offerings.
Trend themes
Themes within the Hot Hemp trend
Three behaviours holding the trend together01
Spicy CBD Products
Brands are incorporating spices to add a distinct flavor to CBD-infused products.
02
Cannabinoid-Infused Seasonings
CBD-infused seasonings are being created to provide a twist on familiar flavors and promote microdosing.
03
CBD-Infused Condiments
Companies are creating mild CBD-infused condiments like salsa to offer a healthier topping option for various dishes.
Industry implications
What the Hot Hemp trend means for industry
Where the trend changes the playbookFor
Cannabis Industry
This industry is expanding as brands continue to elevate and add diversity to their CBD-infused product offerings.
For
Food and Beverage Industry
Brands are incorporating cannabinoids to add a new twist to traditional flavors and create healthier product options.
For
Wellness Industry
CBD-infused foods and beverages are becoming a popular option for those seeking natural ways to improve their health and wellness.
Workshop question
How can you elevate a traditional product that you offer with a new flavor profile?
Trend signals
Trend signals for Hot Hemp
Trend score 2.7 out of 10, from popularity 41%, activity 33%, freshness 8%.
Popularity41%
Activity33%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Hot Hemp trend
4 featured examples from Apr 21, 2017 to Mar 11, 2019CategoryLifestyle
Mild CBD-Infused Salsas
Sweet Jane's Mild Salsa Contains 400mg of CBD in a Jar
Opportunity for food and beverage companies to explore CBD-infused products and create innovative options for health-conscious consumers.
CategoryLifestyle
Medical Marijuana Lollipops
Mountain High Suckers Come in a Diverse Range of Flavors
The cannabis industry has continued to grow as states legalize both recreational and medical marijuana.
CategoryLifestyle
CBD-Infused Seasonings
Cured Nutrition Offers Enhanced Pumpkin Spice, Smoky BBQ & More
CBD-infused seasonings offer a unique opportunity for the food industry to create innovative and exciting new flavors for consumers looking for something different.
CategoryLifestyle
Spicy THC Chocolate Bars
This THC-Infused Chocolate Bar Contains New Mexican Chipotle
Disruptive innovation opportunity: Explore innovative and unique flavors, ingredients, and product formats within the cannabis edibles market.
