Spicy CBD products resonate with consumers
Implications - As the cannabis industry continues to thrive, brands are elevating ingestible CBD products with spices to add a distinct flavor. These new flavor profiles will welcome adventurous consumers while showcasing the flexibility and versatility of cannabis commodities. This new shift displays even more opportunities for brands to get creative with their offerings.
Workshop Question — How can you elevate a traditional product that you offer with a new flavor profile?