Category
Lifestyle
Assisted Choices
Trend cluster
Category
CBD
Condiment
Brands infuse CBD into their various condiment offerings.
4.3
Trend score
Trend
What is the CBD Condiment trend?
CBD Condiment: The incorporation of CBD into condiments, ranging from olive oil to salsa, is on the rise as cannabis brands seek to permeate all markets that can be amalgamated with their emerging industry. This shift furthers the "normalization" of cannabis for consumers previously reluctant to enjoy its benefits.
Trend themes
Themes within the CBD Condiment trend
Three behaviours holding the trend together01
CBD Infusions
CBD infusions in condiments help to normalize cannabis use and offer wellness benefits to consumers.
02
Health and Wellness
Consumers' increased interest in health and wellness is driving the demand for CBD-infused products.
03
Ingredient Expansion
CBD is expanding beyond traditional edibles and flower products to be included in kitchen essentials like condiments.
Industry implications
What the CBD Condiment trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can explore infusing CBD into a variety of products, offering new wellness options for consumers.
For
Health and Wellness
The health and wellness industry can offer CBD-infused products to meet consumers' growing demands for natural solutions to health concerns.
For
Cannabis
The cannabis industry can expand into new markets like condiments to reach consumers who may have been previously reluctant to try cannabis products.
Workshop question
How could your brand collaborate with the growing cannabis industry?
Trend signals
Trend signals for CBD Condiment
Trend score 4.3 out of 10, from popularity 69%, activity 52%, freshness 8%.
Popularity69%
Activity52%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the CBD Condiment trend
5 featured examples from Mar 11 to Mar 12, 2019CategoryLifestyle
CBD-Infused Honey Blends
Beekeeper's Naturals' B. Chill Honey Alleviates Stress and Anxiety
Disruptive innovation opportunity: Integrate CBD-infused products into the health and wellness industry to provide alternative solutions for pain, stress, and anxiety.
CategoryLifestyle
CBD-Infused Chickpea Spreads
The Themptation CBD Hummus Features Raw Sage Leaf Ingredients
Disruptive innovation opportunity: Explore the integration of CBD-infused ingredients or plant-based proteins into a variety of food and beverage products to meet evolving consume…
CategoryLifestyle
CBD-Infused Olive Oils
Vireo's Extra Virgin Cannabis Olive Oil is Available in Two Flavors
The infusion of CBD in condiments presents an opportunity for innovation in the food and beverage industry.
CategoryLifestyle
Mild CBD-Infused Salsas
Sweet Jane's Mild Salsa Contains 400mg of CBD in a Jar
Opportunity for food and beverage companies to explore CBD-infused products and create innovative options for health-conscious consumers.
CategoryLifestyle
Organic CBD Maple Syrups
Vermont Mountain Maple Offers Hemp-Infused Amber Rich Syrup
The food and beverage industry has the potential to capitalize on the growing trend of CBD-infused consumables and subscription services, as well as explore opportunities to partn…
