RAGÚ Simply Pasta Sauces are now being introduced as a nourishing, free-from and wholesome option that parents can rely on throughout the year and particularly during the stressful back-to-school season.
The simple pasta sauces emphasize the fact that they are made with 100% olive oil and no added sugar. Additionally, the sauces feature Non-GMO Project verification and exclude artificial colors, flavors and high-fructose corn syrup from their formulas. The hearty, healthy RAGÚ Simply Pasta Sauces are being introduced in a range of flavors, including options like Traditional, Chunky and Marinara that put a better-for-you spin on familiar classics.
From dips and spreads to sauces, the emergence of clean-label condiments is helping to reverse declining sales in this category and rebuild consumer trust when it comes to health claims.
What's Driving This Trend
- Clean-label Condiments
- The emergence of clean-label condiments is creating disruptive innovation opportunities by reversing declining sales and rebuilding consumer trust in health claims.
- Free-from Sauces
- The free-from pasta sauces trend offers an opportunity for disruptive innovation by providing nourishing, wholesome options for parents, particularly during the back-to-school season.
- Wholesome Food Options
- The emphasis on wholesome ingredients like 100% olive oil and no added sugar in pasta sauces presents a disruptive innovation opportunity by catering to the growing demand for healthier food options.
Who This Affects Most
- Condiments
- The condiments industry can capitalize on the clean-label trend by developing and marketing condiments with transparent ingredient lists and no artificial additives.
- Pasta Sauce
- The pasta sauce industry has an opportunity to innovate by creating free-from sauces that prioritize ingredients like 100% olive oil and no added sugar, meeting the demand for healthier options.
- Health Food
- The health food industry can benefit from the trend of offering wholesome food options by developing and promoting products that prioritize nourishment and clean ingredients.
