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Herbaceous Berry Kombuchas

Brew Dr.'s Strawberry Basil Kombucha is an All-New Seasonal Flavor

— April 13, 2018 — Lifestyle
For a limited time this spring and summer, Brew Dr. will be offering its seasonal Strawberry Basil kombucha beverage as a refreshing, healthy fermented tea beverage.

The new drink is made with a base of high-quality brewed sencha green tea, plus strawberries and two types of basil—organic basil and organic holy basil. For added flavor, the beverage also contains organic hibiscus to round out the fresh, fruity and herbaceous flavor of the drink with a delicate floral ingredient. The 100% organic kombucha beverage from Brew Dr. is also noteworthy for being raw, as well as free from gluten and GMO ingredients.

The inventive ready-to-drink beverage can be found across North America this summer in individual bottles of various sizes, as well as one-sixth barrel kegs.
Trend Themes
1. Seasonal Herbaceous Kombuchas - Opportunity for creating new and unique kombucha flavors using seasonal herbs and ingredients.
2. Organic and Raw Kombucha - Potential for developing kombucha products that are 100% organic, raw, and free from gluten and GMO ingredients.
3. Ready-to-drink Kombucha Varieties - Disruptive innovation lies in offering kombucha in convenient ready-to-drink formats like individual bottles and kegs.
Industry Implications
1. Beverages - The beverage industry can explore producing and marketing new kombucha flavors using seasonal herbs.
2. Natural and Organic Foods - Natural and organic food companies can capitalize on the demand for organic and raw kombucha beverages.
3. Packaged and Convenience Foods - There is an opportunity for packaged and convenience food companies to offer ready-to-drink kombucha products in various sizes and formats.
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