Upmarket brands collaborate with Disney on luxe womenswear collections
Implications - While Disney merchandise geared toward adults has been plentiful for quite sometime, recently the brand has partnered with a series of luxury fashion brands to create a number of high-end capsule collections boasting some of Disney's most iconic imagery. This shift speaks to the wide-reaching nature of the Disney brand and its ability to take advantage of unique crossover marketing opportunities when it comes to consumer products, while it also underscores how luxury consumers are beginning to take themselves less seriously by embracing playful, nostalgic pieces.
Workshop Question - What unexpected brand collaborations could help highlight (and celebrate) unique subsets of consumers who are a fan of both brands?
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Jun 18 — Mar 19
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