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Luxuriate Disney

Upmarket brands collaborate with Disney on luxe womenswear collections

Trend - Disney has partnered with a series of luxury fashion brands to create a number of high-end capsule collections boasting some of Disney's most iconic imagery. This shift speaks to the wide-reaching nature of the Disney brand and its ability to take advantage of unique crossover marketing opportunities when it comes to consumer products.

Insight - Luxury consumers are beginning to take themselves less seriously as the definition of "aspiration" shifts to accommodate the social media era. To today's consumer, exclusivity is not simply tied to price, but to insider knowledge and understanding of cultural trends. This makes pop-culture referencing a perfect pair for modern fashion brands.
Workshop Question - What unexpected brand collaborations could help highlight (and celebrate) unique subsets of consumers who are a fan of both brands?
Trend Themes
1. Pop-culture Fashion Partnerships - Luxury fashion having partnerships with pop-culture brands like Disney are becoming more prevalent and are appealing to consumers with an appreciation for the pop-culture-themed merchandise.
2. Nostalgic Elements - Fashion brands using nostalgic elements like characters and motifs from beloved animated characters are becoming more popular, appealing to consumers with a fondness for childhood memories and aspirational exclusivity.
3. Fable-inspired High Fashion Capsules - Embedding fable-inspired imagery, such as Disney's Three Little Pigs, into high fashion collections is a popular technique to quickly win the hearts of consumers looking for statement pieces with a stylish twist.
Industry Implications
1. Luxury Fashion - High-end fashion brands are creating unique collaborations with popular pop-culture themes, like Disney.
2. Streetwear Fashion - Several high-end fashion labels are using well-known and beloved nostalgic character references in their collections, making it perfect for streetwear.
3. Accessories - Collaborations with pop-culture themes like Disney are expanding into accessories, making them appealing to consumers who want to flaunt merchandise featuring their favorite childhood characters.
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 43 Examples:
168,913 Total Clicks
Date Range:
Jun 18 — Mar 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Villainous Disney Fashion
Villainous Disney Fashion
The Disney Villains x The Blonds Range Takes After Iconic Characters
At New York Fashion Week, The Blonds debuted the Disney Villains x The Blonds Spring 2019 collection featuring looks inspired by cartoon characters, many of which were modeled by surprise guests... MORE
Disney-Inspired Contemporary Streetwear
Disney-Inspired Contemporary Streetwear
rag & bone's FW 2018 Boasts Disney Clothing for Adults
Contemporary streetwear label rag & bone releases the lookbook for its Fall/Winter 2018 collection and the brand’s focus for the season is Disney clothing for adults. On one hand, the... MORE
Whimsical Disney Fashion
Whimsical Disney Fashion
The Disney x Coach Spring 2019 Collection Highlights Character Apparel
The Disney x Coach Spring 2019 collection is now available for purchase on the fashion label’s website and highlights character-themed pieces for both men and women. Consisting of apparel and... MORE
Fable-Inspired High Fashion Capsules
Fable-Inspired High Fashion Capsules
Gucci Releases a Celebratory Lunar New Year Collection
Gucci’s Lunar New Year collection is one that mixes the high fashion label’s bespoke pattering with quirky, fable-inspired patches. The result is a strong juxtaposition between themes... MORE
Playful Boyish Fashion Capsules
Playful Boyish Fashion Capsules
Loewe's Parisian Presentation of Its SS19 is Whimsical & Colorful
Debuting its whimsical Spring/Summer 2019 collection in Paris, LOEWE communicates messages of the innocent and carefree with distinct boyish fashion ensembles. The presentation truly pays tribute to... MORE
Fantastical Celebratory Cartoon Apparel
Fantastical Celebratory Cartoon Apparel
Disney and Opening Ceremony Shot a Lookbook at Toontown
Iconic cartoon character Mickey Mouse is celebrating his 90th anniversary in the upcoming month and to honor the date, Disney and Opening Ceremony worked in collaboration on a new capsule. The new... MORE

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