Category
Fashion
Scaled Restraint
Trend cluster
Category
Luxuriate
Disney
Upmarket brands collaborate with Disney on luxe womenswear collections.
4.9
Trend score
Trend
What is the Luxuriate Disney trend?
Luxuriate Disney: Disney has partnered with a series of luxury fashion brands to create a number of high-end capsule collections boasting some of Disney's most iconic imagery. This shift speaks to the wide-reaching nature of the Disney brand and its ability to take advantage of unique crossover marketing opportunities when it comes to consumer products.
Insight
The consumer insight behind the Luxuriate Disney trend
Luxury consumers are beginning to take themselves less seriously as the definition of "aspiration" shifts to accommodate the social media era. To today's consumer, exclusivity is not simply tied to price, but to insider knowledge and understanding of cultural trends. This makes pop-culture referencing a perfect pair for modern fashion brands.
Trend themes
Themes within the Luxuriate Disney trend
Three behaviours holding the trend together01
Pop-culture Fashion Partnerships
Luxury fashion having partnerships with pop-culture brands like Disney are becoming more prevalent and are appealing to consumers with an appreciation for the pop-culture-themed merchandise.
02
Nostalgic Elements
Fashion brands using nostalgic elements like characters and motifs from beloved animated characters are becoming more popular, appealing to consumers with a fondness for childhood memories and aspirational exclusivity.
03
Fable-Inspired High Fashion Capsules
Embedding fable-inspired imagery, such as Disney's Three Little Pigs, into high fashion collections is a popular technique to quickly win the hearts of consumers looking for statement pieces with a stylish twist.
Industry implications
What the Luxuriate Disney trend means for industry
Where the trend changes the playbookFor
Luxury Fashion
High-end fashion brands are creating unique collaborations with popular pop-culture themes, like Disney.
For
Streetwear Fashion
Several high-end fashion labels are using well-known and beloved nostalgic character references in their collections, making it perfect for streetwear.
For
Accessories
Collaborations with pop-culture themes like Disney are expanding into accessories, making them appealing to consumers who want to flaunt merchandise featuring their favorite childhood characters.
Workshop question
What unexpected brand collaborations could help highlight (and celebrate) unique subsets of consumers who are a fan of both brands?
Trend signals
Trend signals for Luxuriate Disney
Trend score 4.9 out of 10, from popularity 65%, activity 72%, freshness 8%.
Popularity65%
Activity72%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Luxuriate Disney trend
6 featured examples from Jun 22, 2018 to Feb 28, 2019CategoryFashion
Disney-Inspired Contemporary Streetwear
rag & bone's FW 2018 Boasts Disney Clothing for Adults
Offering specialized clothing lines in specific designs can be a great selling point for brands.
CategoryFashion
Villainous Disney Fashion
The Disney Villains x The Blonds Range Takes After Iconic Characters
Fashion designers can use villains in popular media as inspiration for new collections and designs.
CategoryFashion
Whimsical Disney Fashion
The Disney x Coach Spring 2019 Collection Highlights Character Apparel
Fashion brands can tap into the character-themed fashion trend by collaborating with popular franchises to create unique and compelling apparel.
CategoryLuxury
Fable-Inspired High Fashion Capsules
Gucci Releases a Celebratory Lunar New Year Collection
Opportunity for established and emerging designers to create unique and daring fashion pieces.
CategoryFashion
Playful Boyish Fashion Capsules
Loewe's Parisian Presentation of Its SS19 is Whimsical & Colorful
Fashion designers can target consumers who are seeking playful and carefree fashion items with the potential to win their hearts.
CategoryFashion
Fantastical Celebratory Cartoon Apparel
Disney and Opening Ceremony Shot a Lookbook at Toontown
Opportunity for fashion retailers to tap into the demand for nostalgia-inspired fashion by offering collections that incorporate design elements from pop culture icons.
