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Luxuriate Disney

Upmarket brands collaborate with Disney on luxe womenswear collections

Implications - While Disney merchandise geared toward adults has been plentiful for quite sometime, recently the brand has partnered with a series of luxury fashion brands to create a number of high-end capsule collections boasting some of Disney's most iconic imagery. This shift speaks to the wide-reaching nature of the Disney brand and its ability to take advantage of unique crossover marketing opportunities when it comes to consumer products, while it also underscores how luxury consumers are beginning to take themselves less seriously by embracing playful, nostalgic pieces.
Workshop Question - What unexpected brand collaborations could help highlight (and celebrate) unique subsets of consumers who are a fan of both brands?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 43 Examples:
114,615 Total Clicks
Date Range:
Jun 18 — Mar 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Villainous Disney Fashion
Villainous Disney Fashion
The Disney Villains x The Blonds Range Takes After Iconic Characters
At New York Fashion Week, The Blonds debuted the Disney Villains x The Blonds Spring 2019 collection featuring looks inspired by cartoon characters, many of which were modeled by surprise guests... MORE
Disney-Inspired Contemporary Streetwear
Disney-Inspired Contemporary Streetwear
rag & bone's FW 2018 Boasts Disney Clothing for Adults
Contemporary streetwear label rag & bone releases the lookbook for its Fall/Winter 2018 collection and the brand’s focus for the season is Disney clothing for adults. On one hand, the... MORE
Whimsical Disney Fashion
Whimsical Disney Fashion
The Disney x Coach Spring 2019 Collection Highlights Character Apparel
The Disney x Coach Spring 2019 collection is now available for purchase on the fashion label’s website and highlights character-themed pieces for both men and women. Consisting of apparel and... MORE
Fable-Inspired High Fashion Capsules
Fable-Inspired High Fashion Capsules
Gucci Releases a Celebratory Lunar New Year Collection
Gucci’s Lunar New Year collection is one that mixes the high fashion label’s bespoke pattering with quirky, fable-inspired patches. The result is a strong juxtaposition between themes... MORE
Playful Boyish Fashion Capsules
Playful Boyish Fashion Capsules
Loewe's Parisian Presentation of Its SS19 is Whimsical & Colorful
Debuting its whimsical Spring/Summer 2019 collection in Paris, LOEWE communicates messages of the innocent and carefree with distinct boyish fashion ensembles. The presentation truly pays tribute to... MORE
Fantastical Celebratory Cartoon Apparel
Fantastical Celebratory Cartoon Apparel
Disney and Opening Ceremony Shot a Lookbook at Toontown
Iconic cartoon character Mickey Mouse is celebrating his 90th anniversary in the upcoming month and to honor the date, Disney and Opening Ceremony worked in collaboration on a new capsule. The new... MORE

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