From urban wall murals to art-forward editorials, luxe fashion label Gucci is establishing itself as a purveyor and supporter of the arts. The company has been opening collaborative spaces that advocate for relentless creativity and collaborating with artists to bring a deeper sense of culture to its operation.
A recurring strategy for the luxe label has been the 'ArtWalls' — creative works that adorn the side of buildings and bring a colorful and imaginative twist to the metropolitan landscape. For its latest release of gorgeous urban wall murals, Gucci undertakes a different approach, however. Located on buildings in Milan, New York, London, and Hong Kong, the artworks pay tribute to performance artist Marina Abramović. With the slogan 'The Artist is Present,' the urban wall murals put the focus on Abramović and her upcoming exhibition in Shanghai.
What's Driving This Trend
- Creative Collaborative Spaces
- Luxury fashion brands collaborating with artists to create unique experiences and spaces for customers.
- Art-forward Branding
- Luxury brands using art to enhance branding and create a deeper sense of culture.
- Urban Wall Murals
- Urban wall murals as a means of public artistic expression and attraction for tourists.
Who This Affects Most
- Luxury Fashion
- Opportunities for luxury fashion brands to collaborate with artists to create unique experiences and enhance their branding.
- Public Art
- Urban wall murals as a means of public artistic expression and attraction for tourists.
- Tourism
- Urban wall murals as a means of attracting tourists to cities through public artistic expression.
