In UK, an all-new shopDisney direct-to-consumer website has been launched and touted as a "virtual department store."
On the Disney store site, users are able to browse for a variety of products from Disney, Pixar, Star Wars and Marvel that span everything from fashion and accessories to toys, home goods and stationery. The site also serves as a destination for consumers to get their hands on co-branded and collectible products created in collaboration with LEGO, Swarovski and more. Soon, fans will be able to shop the creations from even more partnerships, such as the Disney x Cath Kidston collection.
As Disney Stores Europe managing director Graham Burridge describes, "we are now giving fans what they want, a virtual Disney department store offering the broadest range of Disney product out there."
Virtual Department Stores
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Artful In-Store Pop-Ups
Summer Entertaining Pop-Ups
Comedic Fashion Campaigns
Flavor-Focused Alcohol Shops
Luxurious Multi-Experience Pop-up Boutiques