For its Pre-Fall 2018 collection of casual streetwear, American label Coach draws inspiration from classic fairy tales with a Disney-inspired fashion line-up. The range includes baggy hoodies, sleek jackets, casual tees, scarves, bags and more that boast a playful and patched design with strong references to two classic Disney films -- 'Snow White and The Seven Dwarfs' and 'Sleeping Beauty.'
From purse designs that carry the names of the dwarfs with customized fonts to roomy patterned totes that have an illustration of the castle from the Sleeping Beauty, the Pre-Fall 2018 Disney-inspired fashion collection definitely brings out the eerily gloomy motifs of the happily-ever-after fairy tales. Coach seamlessly integrates this graphic-heavy and nostalgia-inducing thematic in the silhouettes of its contemporary streetwear.
Key Themes Behind This Trend
- Disney-inspired Fashion
- Fashion brands are recognizing the power of nostalgia and partnering with iconic childhood brands to produce commercially successful collections.
- Graphic-heavy Design
- Fashion brands are incorporating graphic-heavy designs in their collections, paving the way for designers to become more experimental in their prints and patterns.
- Fairy Tale Motifs
- Fairy tale motifs are being used heavily in fashion designs, which could lead to opportunities for designers to explore other classic tales and myths for their collections.
Where This Applies
- Fashion
- Fashion brands can leverage their collaborations with iconic childhood brands to create unique and diverse collections that attract a wider audience and increase sales.
- Graphic Design
- Graphic designers can take advantage of the trend towards graphic-heavy designs in fashion to showcase their skills and expand their client base into the fashion industry.
- Entertainment
- Entertainment companies can explore collaboration opportunities with fashion brands and designers to expand their brand presence and create new revenue streams through licensing deals.
