Ralph Lauren introduces a warm iteration of the signature 'Polo 11' silhouette, introducing its outerwear capsule to welcome in the new year. The Polo 11 heated jacket boasts heating controls powered by the Ralph Lauren app -- it was originally created for Olympic athletes in the 90s. The original inspiration was drawn from the looks of spacesuits and even tapped NASA for collaborative work.
The wearable technology is lined with heat-inducing technology, powered using the slender Mophie battery inserted within the pockets. Using Bluetooth pairing, the mobile app can control heating preferences for up to three hours -- it can be recharged using a USB cord or power banks. The limited edition heated Polo 11 jacket is accompanied by a new 'Glacier Down Jacket' in a navy blue or silver colorway.
What's Driving This Trend
- Wearable Heating Technology
- The emergence of wearable heating technology is providing opportunities for companies to innovate their fashion designs, providing customers more options for clothing in various weather conditions.
- Smartphone-controlled Clothing
- Smartphone-controlled clothing opens up opportunities for companies to provide their customers with a personalized clothing experience, where they can adjust and monitor their clothing's temperature and other factors remotely.
- Limited Edition Tech Clothing
- Limited edition tech clothing like Ralph Lauren's Polo 11 heated jacket is a disruptive innovation opportunity for companies to attract tech-savvy customers who are looking for stylish, functional, and exclusive clothing items.
Who This Affects Most
- Fashion Industry
- The fashion industry can use the emergence of wearable heating technology as an opportunity for innovation to branch out into smart fashion designs and stand out from competitors.
- Tech Industry
- The tech industry has the opportunity to provide new products and services to fashion designers, creating innovative wearable technology to add to their clothing designs.
- Outdoor Adventure Industry
- New heat-controlling jackets like Ralph Lauren's Polo 11 heated jacket are perfect for people in the outdoor adventure industry who want to stay warm and comfortable while exploring, opening up opportunities for adventure clothing companies to expand their product lines.
