Category
Lifestyle
Assisted Choices
Trend cluster
Category
Singular
Pop-Up
Pop-up spaces are curated around one specific product or theme.
4.8
Trend score
Trend
What is the Singular Pop-Up trend?
Singular Pop-Up: Pop-up spaces curated around single themes are on the rise, with brands in everything from food to the health industry creating single-subject spaces that inform and entertain visitors. The focus on one particular subject allows for a deeper understanding of the brands in question.
Insight
The consumer insight behind the Singular Pop-Up trend
With the constant oversaturation of products in the market, consumers are increasingly overwhelmed by choice. As they look for simpler options and solutions, they are increasingly drawn to brands that provide curated options, helping to streamline the overall process of purchasing.
Trend themes
Themes within the Singular Pop-Up trend
Three behaviours holding the trend together01
Curated Pop-up Spaces
Curating pop-up spaces around single themes is on the rise due to consumers being increasingly overwhelmed by choice, providing streamlined purchasing for customers.
02
Humorous Marketing Campaigns
Medical marketing campaigns use humor and lighthearted messaging as a means to engage people to take steps towards prevention.
03
Immersive Photo-Friendly Activations
Immersive pop-up activations are on the rise, with cinematic themes that reference well-known movies or television shows, providing a unique experience that appeals to customers.
Industry implications
What the Singular Pop-Up trend means for industry
Where the trend changes the playbookFor
Retail
Brands in the food and health industry are curating single-theme pop-up spaces, providing a new way of exploring products and educating the consumers on the brand's offering.
For
Beverage
Beer gardens and brewers are hosting events that combine dog-friendly spaces with tasty beer, donating a portion of all proceeds to local rescues.
For
Entertainment
Pop-up immersive spaces are a rising trend, with themed spaces referencing well-known movies, television shows or nostalgic themes, offering customers an unforgettable experience.
Workshop question
Conceptualize a curated pop-up space that's centered around one of your brand's offerings.
Trend signals
Trend signals for Singular Pop-Up
Trend score 4.8 out of 10, from popularity 69%, activity 66%, freshness 8%.
Popularity69%
Activity66%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Singular Pop-Up trend
6 featured examples from Oct 10, 2016 to Apr 15, 2019CategoryPop Culture
Immersive Horror-Themed Activations
The I Like Scary Movies Experience Celebrates Nostalgic Films
Disruptive innovation opportunity for entertainment companies to create immersive horror-themed activations that draw in audiences.
CategoryMarketing
Mango Shop Pop-Ups
For One Day, the National Mango Board Set Up 'The Mango Store'
The pop-up trend presents opportunities for retailers to create innovative and interactive shopping experiences.
CategoryMarketing
Health-Focused Bounce Houses
This Pop-Up for the #CheckYoSelf Campaign Encourages Self-Exams
Marketing and advertising companies can take inspiration from Havas Chicago's use of interactive installations and lighthearted messaging for health campaigns.
CategoryLifestyle
Pop-Up Puppy Bars
Devils Backbone Brewery's Hosted a 'Pup-Up Bar' on National Puppy Day
Dogs have become an integral part of the craft beer culture, and businesses in this industry could potentially boost client loyalty by hosting dog-friendly events.
CategoryMarketing
Donut Playground Pop-Ups
Krispy Kreme is Opening a Sweet New Destination in London
Krispy Kreme's pop-up event showcases how food and beverage companies can generate buzz and excitement for new product launches through experiential marketing.
CategoryArt & Design
Egg-Themed Pop-Up Museums
The Egg House is Opening a New Location in West Hollywood, Los Angeles
The success of egg-themed pop-up museums shows a potential opportunity for tourism and hospitality industries to create unique experiences that attract visitors.
