Category
Fashion
Scaled Restraint
Trend cluster
Category
Bamboo
Basics
Bamboo is highlighted as a staple ingredient in skin and haircare products.
4.5
Trend score
Trend
What is the Bamboo Basics trend?
Bamboo Basics: A newly “buzzy” ingredient emerging in the skin and hair care space is bamboo, with topical products infusing the natural ingredient for its antioxidant and purported youth-generating benefits.
Insight
The consumer insight behind the Bamboo Basics trend
For consumers who prioritize self-care, understanding ingredients is key when they're making purchase decisions in this space. This has brought on the growth of natural ingredients in skincare and cosmetic, industries, as items with recognizable healthy ingredients are immediately more trusted by consumers.
Trend themes
Themes within the Bamboo Basics trend
Three behaviours holding the trend together01
Natural and Healthy Ingredients
The use of natural and healthy ingredients in skincare and cosmetic industry is growing due to increasing consumer demand, providing opportunities for companies to innovate with new ingredients.
02
Multi-functional Products
Consumer demand for convenience has driven the development of multi-functional products like Vital Proteins' collagen creamer or Curls' bamboo protein treatment, signalling an opportunity for companies to create products that address multiple needs with one solution.
03
Stem Cell Technology
Advancements in stem cell technology are providing innovative solutions to common problems like hair loss, creating opportunities for companies to develop new products and treatments.
Industry implications
What the Bamboo Basics trend means for industry
Where the trend changes the playbookFor
Skincare and Cosmetic Industry
The skincare and cosmetic industry is seeing a growing trend towards natural and healthy ingredients, creating opportunities for companies to innovate with new ingredients.
For
Health and Wellness Industry
Multi-functional products like Vital Proteins' collagen creamer are catering to the convenience-seeking consumer, providing opportunities for companies to create products that address multiple needs with one solution in the health and wellness industry.
For
Haircare Industry
Stem cell technology like that used in More Hair Naturally 9 spray is providing an innovative solution to hair loss, creating opportunities for companies in the haircare industry to develop new products and treatments.
Workshop question
Consider an emerging “buzzy” element or topic that your brand could incorporate into its own product/service.
Trend signals
Trend signals for Bamboo Basics
Trend score 4.5 out of 10, from popularity 70%, activity 56%, freshness 8%.
Popularity70%
Activity56%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Bamboo Basics trend
4 featured examples from Dec 24, 2018 to Mar 6, 2019CategoryFashion
Unisex Charcoal Skincare
Scentbird's Bamboo Charcoal Skincare is Deeply Detoxifying
Companies can create gender-neutral skincare products that cater to a diverse audience, using natural ingredients like bamboo charcoal for effective results.
CategoryFashion
Bamboo-Powered Hair Treatments
Curls' 'Bamboo Protein Treatment' Strengthens and Removes Build-Up
The hair care industry can explore the development of more vegan hair treatments that provide strengthening, protecting, and repairing benefits for customers.
CategoryLifestyle
Collagen-Enriched Creamers
Vital Proteins' Mocha Collagen Creamer Offers Beauty & Health Benefits
The health and wellness industry can capitalize on the growing demand for collagen-enhanced products, offering innovative creamers and supplements.
CategoryFashion
Stem Cell Hair Sprays
More Hair Naturally 9 Fights Thinning Hair with Stem Cell Technology
As consumers become more health-conscious and interested in natural beauty products, the beauty and personal care industry can create innovative hair care products that cater to t…
