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Bamboo-Powered Hair Treatments

Curls' 'Bamboo Protein Treatment' Strengthens and Removes Build-Up

— December 24, 2018 — Fashion
Part of Curls' all-new vegan line—The Green Collection—includes the Bamboo Protein Treatment, which is beneficial for strengthening, protecting and repairing hair. Throughout this collection, Curls introduces nourishing, hydrating, green-colored ingredients like sea kelp, cucumber extract, green tea, avocado and, naturally, bamboo extract.

The versatile Bamboo Protein Treatment can be used in a number of ways depending on one's needs—the product may be used as a no-rinse treatment after cleansing and conditioning the hair or even combined with a conditioner for hair-boosting benefits. The Bamboo Protein Treatment is ideal for strengthening the hair, adding thickness and removing built-up product from the scalp.

Naturally, the Bamboo Protein Treatment works well with other products from The Green Collection from Curls, such as the Sea Kelp & Cucumber Hair Mask.
Trend Themes
1. Vegan Hair Treatments - There is a trend towards vegan hair treatments like Curls' Bamboo Protein Treatment that offer strengthening, protecting, and repairing benefits for hair.
2. Nourishing Green Ingredients - The use of green-colored ingredients like bamboo extract, sea kelp, cucumber extract, and green tea in hair products is a growing trend for nourishing and hydrating hair.
3. Multi-functional Hair Products - Hair treatments like Curls' Bamboo Protein Treatment that can be used in different ways, such as a no-rinse treatment or combined with conditioner, are becoming popular in the market.
Industry Implications
1. Hair Care - The hair care industry can explore the development of more vegan hair treatments that provide strengthening, protecting, and repairing benefits for customers.
2. Natural Beauty - The natural beauty industry can incorporate more green-colored ingredients like bamboo extract, sea kelp, cucumber extract, and green tea into their hair products to offer nourishing and hydrating options for consumers.
3. Cosmetics - The cosmetics industry can tap into the demand for multi-functional hair products by creating versatile treatments that can be used in different ways for various hair needs.
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