Earlier this year, Vital Proteins expanded its line of collagen-focused nutrition products with the world's first USDA-certified organic powdered bone broth.
The product is now available in a grass-fed, pasture-raised and unflavored Beef Bone Broth Collagen variety, as well as an unflavored free-range Chicken Bone Broth Collagen option. Both powdered bone broths are sold in small containers, as well as single-serve stick packs.
In the form of a powder, these beef broth products may be mixed into a variety of savory beverages, water and even recipes for soups, stews and sauces. The tasteless formulas dissolve quickly and are easily absorbed, offering support for joint and ligament health, as well as the immune and digestive systems.
Key Themes Behind This Trend
- Organic Bone Broth
- Organic bone broth is now available in powdered form making it easy to consume for various purposes.
- Collagen-focused Nutrition
- Collagen-focused nutrition products are increasingly being introduced as a category for health-conscious customers.
- Single-serve Sachets
- Single-serve sachets are increasingly being used to offer on-the-go convenience for customers.
Where This Applies
- Food and Beverage
- Food and beverage industry can now innovate by introducing collagen focused powdered bone broths in their menu.
- Health and Wellness
- Health and wellness industry can benefit by using the organic bone broth sachets as part of their health-focused products and menu options.
- Packaged Goods
- Packaged goods industry can benefit greatly by the introduction of single-serve stick packaged bone broth sachets.
