Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Automated
Parenthood
Raising young children is made easier through specialized subscriptions.
6.0
Trend score
Trend
What is the Automated Parenthood trend?
Automated Parenthood: Feeding into the popularity of subscription services, companies are debuting subscription boxes focused on helping parents enrich the lives of their children in easy, automated ways. That enrichement covers everything from playtime to education and cultural diversity.
Insight
The consumer insight behind the Automated Parenthood trend
Modern parents are seeking ways to balance effective parenting with efficiency and convenience, as reflected in other parts of their lives through digital automation. Services that offer steamlined access to education, toys and other necessities from home achieve this. This also speaks to modern definitions of work-life balance that specifically appeal to Millennial parents' sensibilities.
Trend themes
Themes within the Automated Parenthood trend
Three behaviours holding the trend together01
Parenting Subscription Services
Modern parents seek efficiency and convenience in parenting, creating opportunity for services offering streamlined access to education, toys, and other necessities from home.
02
Cultural Education Subscription Boxes
Subscription boxes focused on cultural education can be a valuable tool to fight against otherism, providing a platform to teach children about different cultures and customs around the world.
03
STEM Toy Subscriptions
Subscription-based STEM toys can be an effective way to educate children through practical and hands-on activities that challenge their cognitive and motor skills.
Industry implications
What the Automated Parenthood trend means for industry
Where the trend changes the playbookFor
Retail and E-commerce
E-commerce and traditional retail can capitalize on subscription box trends by developing and marketing curated boxes for specific niches in the parenting, education, and toy industries.
For
Education and Child Development
Companies in the education and child development industry can leverage subscription box trends to develop offerings that align with specific developmental stages and support proper childhood development.
For
Social Impact and Diversity and Inclusion
Companies focused on social impact and diversity and inclusion can create subscription boxes that promote cultural education, empathy-building, and tolerance as value-based opportunities that teach and support open-mindedness and global citizenship.
Workshop question
How can you provide your consumers with a more convenient way for them to reach their goals?
Trend signals
Trend signals for Automated Parenthood
Trend score 6.0 out of 10, from popularity 89%, activity 81%, freshness 8%.
Popularity89%
Activity81%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Automated Parenthood trend
5 featured examples from Mar 8, 2018 to Jun 4, 2019CategoryLife-Stages
Developmental Kids Toy Subscriptions
The Monti Kids Subscription Embraces the Montessori Program
As the demand for educational toy subscriptions increases, there is a growing market for companies to offer curated toy boxes aligned with specific developmental programs.
CategoryLife-Stages
Subscription-Based STEM Toys
Amazon's New STEM Club Toys Teach Kids Valuable Skills
Innovating traditional toy manufacturing with STEM-based principles to promote development and education.
CategoryLife-Stages
Subscription-Based Educational Baby Toys
The Lovevery is Arranged by Child Development Experts
Opportunity for toy manufacturers to collaborate with child development experts to create educational toys that support proper childhood development.
CategoryLife-Stages
Affordable Baby Subscription Boxes
Target Created a New Monthly Subscription Box for Babies
Baby clothing companies that offer subscription boxes with exclusive items and innovative features will stand out from the competition and attract more customers looking for uniqu…
CategoryLife-Stages
Cultural Education Subscription Boxes
The 'Worldwide Buddies' Box Hopes to Fight Otherism
The toy industry could provide subscription boxes focused on cultural education as a new product category and to help address socio-political issues.
