K12 online English education brand DaDa launched 'DaDaBaby' as a new early childhood education product specifically targeted at youth between the ages of zero and six. One of the most important parts of DaDaBaby is the idea of companionship, the e-learning product helps a baby to develop self-cognition and self-esteem.
Since there are statistics that show parents who were born after the 80s and 90s are willing to invest in a child's formative education, DaDaBaby appeals to the Millennial parent and encourages them to take part in a young one's learning process—as such, the lessons are designed for the family unit.
DaDaBaby is making headlines in China as the first day of its launch was supported by over 30,000 users.
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The DaDaBaby E-Learning Service Appeals to Millennial Parents
- By: Laura McQuarrieJun 9, 2018