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Rewarding Gen-Z Learning Apps

Kadama Aims to Make Learning More Accessible and Fun Online

— March 10, 2023 — Life-Stages
First gaining attention in a viral TikTok campaign, Kadama is the world's largest Gen Z learning app and describes itself as an educational social media brand. The brand recently raised $1.7 million in funding from Grishin Robotics and has over 2 million subscribers globally.

Aiming to break the stigma of boring learning, Kadama makes studying more fun by offering rewards to those learning with friends and by providing instant homework and exam help for users. The platform is also home to viral events, hosted across social platforms like TikTok, Instagram, and on its mobile app.

Founded by Syrian Americans Marwan El-Rukby (co-founder and COO), Amin Shaykho (co-founder and CEO) and Dani Shaykho (co-founder and VP of Product Marketing), Kadama is "directly involved with the educational challenges that refugees face" and hopes to make virtual education more accessible to all.
Trend Themes
1. Reward-based Learning - Other education platforms can explore implementing reward-based systems to make online learning more fun and engaging for students.
2. Educational Social Media Platforms - There is potential for more educational social media platforms to emerge and disrupt traditional learning methods.
3. Virtual Events for Learning - With the success of Kadama's viral events, there is an opportunity for other online learning platforms to incorporate interactive virtual events into their programs.
Industry Implications
1. Edtech - EdTech companies can look to Kadama as a successful example of a learning platform that combines social media and rewards to make education more accessible and fun.
2. Social Media - Social media companies can explore entering the educational space by creating platforms that cater to students and make learning more enjoyable.
3. Refugee Education - Kadama's focus on making virtual education more accessible to refugees presents an opportunity for other organizations to address this important issue and develop innovative solutions.
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