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Snackable Supplement

Vitamins and supplements are packaged in snack forms

Trend - Health conscious consumers are no longer only turning to vitamins and supplements in pill or beverage form, and now expect health brands to provide such ingredients in the snacks they offer--offering multiple benefits in one product.

Insight - For consumers who spend the majority of their time working and managing their households, wellness-based routines are not always a priority as they can take up too much time. Individuals who are busy but want to prioritize mindful rituals look for ways to incorporate them into their routine--ensuring a seamless transition that benefits their health in the long term.
Workshop Question - How coul your brand reformat the platform through which one of its products/services is offered?
Trend Themes
1. Snackable Supplements - Health enthusiasts expect supplements in snack forms for convenience. Explore supplement delivery systems particularly in the snacking space
2. Functional Ingredients - Manufacture snacks with added health functionality. Explore production methods that increase the nutritional value of ingredients
3. Convenience Eating - Incorporate habit-forming into healthy diets. Create healthy snacks that fit into the consumer's daily routine
Industry Implications
1. Food and Beverage - Create snacks with functional ingredients that would address specific health goals and supplement the diet
2. Health and Wellness - Market snacks as health supplements, tapping into fitness and wellness trends
3. Pharmaceuticals - Investigate the creation of healthier snackable supplements as alternatives to pills or capsules
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
111,024 Total Clicks
Date Range:
Jul 17 — Mar 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Sashimi Snack Supplements
Sashimi Snack Supplements
Kaisho's Supplement Packets are Filled with Tuna, Salmon & Sweet Shrimp
Pharmacies and convenience stores in Japan are commonly stocked with supplement packets that are labeled with the names of vitamins or their specific functional benefits. Kaisho is a fishery that is... MORE
Sleep-Supporting Snacks
Sleep-Supporting Snacks
Goodnight's Bedtime Snack Contains Magnesium and L-Theanine
‘Goodnight’ is reinventing bedtime snacks with nighttime indulgences that are formulated like supplements to promote a better night of rest. The Dark Chocolate Tart Cherry snacks for... MORE
Collagen Snack Bars
Collagen Snack Bars
Kalumi Makes a Trio of 'Beautyfood' Collagen Protein Bars
Driven by their own desire for “model-friendly, travel-ready food,” fashion models Jayla Harnwell and Chrissy Blair teamed up to launch Kalumi BEAUTYfood. The brand’s trio of... MORE
Brain-Boosting Snack Bars
Brain-Boosting Snack Bars
IQ BAR's High-Fat, Low-Carb Brain Food Snacks Nourish the Mind
Unlike many snack bars that are high in carbs and low in fat, IQ BAR sets itself apart as a high-fat, low-carb brain food snack bar that includes six ingredients to support brain function. The... MORE
Health-Focused Vegan Superfood Bars
Health-Focused Vegan Superfood Bars
fitvia Spotlights Its Tasty, Nutrient-Packed Berry Detox Bar
Tapping into the wellness industry and the importance of a healthy diet, fitvia is offering delicious vegan superfood bars to its consumer base. The snack features vitamin-rich Goji Berries,... MORE
Antioxidant Supplement Sachets
Antioxidant Supplement Sachets
'THRIVE Blast' Fights Free Radicals with Super Berries & Fruits
To fight free radical damage and the impact of oxidative stress, Le-Vel is introducing an easy-to-consume antioxidant supplement in a portable format. The THRIVE Blast Premium Antioxidant Beverage... MORE

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