Category
Lifestyle
Assisted Choices
Trend cluster
Category
Snackable
Supplement
Vitamins and supplements are packaged in snack forms.
4.3
Trend score
Trend
What is the Snackable Supplement trend?
Snackable Supplement: Health conscious consumers are no longer only turning to vitamins and supplements in pill or beverage form, and now expect health brands to provide such ingredients in the snacks they offer--offering multiple benefits in one product.
Insight
The consumer insight behind the Snackable Supplement trend
For consumers who spend the majority of their time working and managing their households, wellness-based routines are not always a priority as they can take up too much time. Individuals who are busy but want to prioritize mindful rituals look for ways to incorporate them into their routine--ensuring a seamless transition that benefits their health in the long term.
Trend themes
Themes within the Snackable Supplement trend
Three behaviours holding the trend together01
Snackable Supplements
Health enthusiasts expect supplements in snack forms for convenience. Explore supplement delivery systems particularly in the snacking space
02
Functional Ingredients
Manufacture snacks with added health functionality. Explore production methods that increase the nutritional value of ingredients
03
Convenience Eating
Incorporate habit-forming into healthy diets. Create healthy snacks that fit into the consumer's daily routine
Industry implications
What the Snackable Supplement trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Create snacks with functional ingredients that would address specific health goals and supplement the diet
For
Health and Wellness
Market snacks as health supplements, tapping into fitness and wellness trends
For
Pharmaceuticals
Investigate the creation of healthier snackable supplements as alternatives to pills or capsules
Workshop question
How coul your brand reformat the platform through which one of its products/services is offered?
Trend signals
Trend signals for Snackable Supplement
Trend score 4.3 out of 10, from popularity 64%, activity 57%, freshness 8%.
Popularity64%
Activity57%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Snackable Supplement trend
6 featured examples from Jul 26, 2017 to Mar 8, 2019CategoryLifestyle
Sashimi Snack Supplements
Kaisho's Supplement Packets are Filled with Tuna, Salmon & Sweet Shrimp
The pharmaceutical industry can explore the innovation opportunity of creating fish-based supplement packets as an alternative to traditional vitamin supplements.
CategoryLifestyle
Sleep-Supporting Snacks
Goodnight's Bedtime Snack Contains Magnesium and L-Theanine
The snack food industry can capitalize on the trend of nighttime indulgences by creating new and unique products that combine the enjoyment of snacking with the benefits of sleep…
CategoryLifestyle
Collagen Snack Bars
Kalumi Makes a Trio of 'Beautyfood' Collagen Protein Bars
The health snack industry can explore opportunities to incorporate collagen into their product offerings, tapping into the growing demand for collagen-rich snacks.
CategoryLifestyle
Brain-Boosting Snack Bars
IQ BAR's High-Fat, Low-Carb Brain Food Snacks Nourish the Mind
The creation of functional snack bars that incorporate brain-boosting nutrients presents an opportunity for snack food companies to target health-conscious consumers with unique a…
CategoryLifestyle
Health-Focused Vegan Superfood Bars
fitvia Spotlights Its Tasty, Nutrient-Packed Berry Detox Bar
Opportunity to disrupt the health food industry by creating snacks that are both delicious and packed with beneficial nutrients.
CategoryLifestyle
Antioxidant Supplement Sachets
'THRIVE Blast' Fights Free Radicals with Super Berries & Fruits
Opportunity to innovate within the health and wellness supplement industry by creating more convenient and potent antioxidant products.
