Vitamins and supplements are packaged in snack forms
Trend - Health conscious consumers are no longer only turning to vitamins and supplements in pill or beverage form, and now expect health brands to provide such ingredients in the snacks they offer--offering multiple benefits in one product.
Insight - For consumers who spend the majority of their time working and managing their households, wellness-based routines are not always a priority as they can take up too much time. Individuals who are busy but want to prioritize mindful rituals look for ways to incorporate them into their routine--ensuring a seamless transition that benefits their health in the long term.
Insight - For consumers who spend the majority of their time working and managing their households, wellness-based routines are not always a priority as they can take up too much time. Individuals who are busy but want to prioritize mindful rituals look for ways to incorporate them into their routine--ensuring a seamless transition that benefits their health in the long term.
Workshop Question - How coul your brand reformat the platform through which one of its products/services is offered?
Trend Themes
1. Snackable Supplements - Health enthusiasts expect supplements in snack forms for convenience. Explore supplement delivery systems particularly in the snacking space
2. Functional Ingredients - Manufacture snacks with added health functionality. Explore production methods that increase the nutritional value of ingredients
3. Convenience Eating - Incorporate habit-forming into healthy diets. Create healthy snacks that fit into the consumer's daily routine
Industry Implications
1. Food and Beverage - Create snacks with functional ingredients that would address specific health goals and supplement the diet
2. Health and Wellness - Market snacks as health supplements, tapping into fitness and wellness trends
3. Pharmaceuticals - Investigate the creation of healthier snackable supplements as alternatives to pills or capsules
