Many people are now looking to approach their health and beauty from the inside out by consuming beautifying foods and hydrating beverages, and beauty brands are helping to meet the needs of health-conscious consumers by launching supplements, snacks, protein shakes, drinks and in the case of Pacifica, a trio of Beauty Powders.
Pacifica, which offers a range of natural, vegan and cruelty-free makeup, skincare and perfume products, recently launched a "drinkable beauty and aromatherapy routine" exclusively through Target. The all-new nutritional supplements include Wake Up Beautiful as a soothing bedtime solution with lavender and melatonin, while Seek Balance is a gut-supporting blend of plant probiotics and antioxidants.
Alongside these three Beauty Powder nutritional supplements, Pacifica also introduced a supportive, complementary Aromapower Wake Up Beautiful blend, as well as an aromatherapy roll-on for Stress Rehab.
Key Themes Behind This Trend
- Beautifying Nutritional Supplements
- Opportunity to create beauty-focused nutritional supplements that promote specific benefits such as improved sleep and gut health.
- Consuming Beautifying Foods
- Demand for food products that offer beauty-enhancing benefits, promoting a holistic approach to health and beauty.
- Drinkable Beauty and Aromatherapy
- Growing interest in ingestible beauty products that combine vitamins, minerals, and aromatherapy elements to support overall well-being.
Where This Applies
- Beauty Brands
- Beauty brands can expand their product offerings by creating nutritional supplements that complement their existing skincare and makeup lines.
- Food and Beverage
- Food and beverage companies can develop beauty-focused products that offer nutritional benefits, appealing to health-conscious consumers.
- Aromatherapy
- Opportunity for aromatherapy brands to branch into the beauty industry by creating drinkable beauty products that incorporate aromatherapy elements.
