Pharmacies and convenience stores in Japan are commonly stocked with supplement packets that are labeled with the names of vitamins or their specific functional benefits. Kaisho is a fishery that is putting a fresh spin on this idea by launching its own Protein, Vitamin B6 and Vitamin B12 supplements made from sashimi.
The frozen packets are filled with pre-portioned servings for a convenient way to supplement one's diet with real food. When it comes to enjoying the packs, consumers are invited to thaw them, add a splash of soy sauce to enhance the flavor, and enjoy with the attached fork for a mess-free eating experience.
Kaisho's unique supplement product line includes tuna for protein, salmon for Vitamin B6 and sweet shrimp for B12.
What Makes This Trend Stand Out
- Fish-based Supplement Packets
- The trend of creating supplement packets using fresh fish offers a unique alternative to traditional vitamin supplements.
- Convenience and Portability
- The trend of pre-portioned servings in frozen packets provides a convenient and mess-free way to supplement one's diet on the go.
- Sustainable Seafood Supplements
- The trend of using fishery products for supplement packets promotes sustainable seafood consumption and reduces waste.
Sectors Adopting This
- Pharmaceuticals and Supplements
- The pharmaceutical industry can explore the innovation opportunity of creating fish-based supplement packets as an alternative to traditional vitamin supplements.
- Food and Beverage
- The food and beverage industry can leverage the convenience and portability trend of pre-portioned fish-based supplement packets to cater to health-conscious consumers.
- Sustainable Fisheries
- The sustainable fisheries industry can tap into the trend of using fishery products for supplement packets to promote environmentally-friendly seafood consumption.
