The online dating industry touts smart tech to enhance accuracy
Trends - The popularity of online dating has resulted in brands’ prioritization of artificial intelligence functions and features that claim to analyze or enhance the effectiveness of people’s virtual dating habits.
Insight - The way Millennials and Gen Z form social connections is in large part online, and they're particularly drawn to platforms that facilitate and ease this process. This way, they're able to collaborate, communicate and form a variety of relationships with peers in a way that's comfortable and familiar.
Insight - The way Millennials and Gen Z form social connections is in large part online, and they're particularly drawn to platforms that facilitate and ease this process. This way, they're able to collaborate, communicate and form a variety of relationships with peers in a way that's comfortable and familiar.
Workshop Question - In what areas could AI enhance your brand’s products/services?
Trend Themes
1. AI-enhanced Online Dating - With the popularity of online dating, AI functions and features have been prioritized by brands to analyze and enhance the effectiveness of virtual dating habits.
2. Control-enhancing Dating Apps - Dating apps such as 'MeetLovelyPeople' put more control in the hands of users for more effective and meaningful matches.
3. Food-based Matching - The app PB&J uses food preferences to match people with similar culinary tastes, fostering mindful and delicious culinary experiences together.
Industry Implications
1. Dating Technology - The dating technology industry has an opportunity to enhance the user experience, increase control and compatibility accuracy, and ultimately boost customer satisfaction with AI-enhanced dating features.
2. Autonomous Vehicles - The autonomous vehicle industry has a potential opportunity to foster relationships and increase human interaction through creative exploration and people-pairing technologies such as the conceptual Volvo InterSection vehicle.
3. Food and Beverage - The food and beverage industry has an opportunity to grow its customer base and create loyal patrons by integrating matching algorithms and unique experiences that cater to personal preferences, such as those used by the PB&J matching app.
