Category
Lifestyle
Assisted Choices
Trend cluster
Category
Smart
Dating
The online dating industry touts smart tech to enhance accuracy.
3.6
Trend score
Trend
What is the Smart Dating trend?
Smart Dating: Trends - The popularity of online dating has resulted in brands’ prioritization of artificial intelligence functions and features that claim to analyze or enhance the effectiveness of people’s virtual dating habits.
Insight
The consumer insight behind the Smart Dating trend
The way Millennials and Gen Z form social connections is in large part online, and they're particularly drawn to platforms that facilitate and ease this process. This way, they're able to collaborate, communicate and form a variety of relationships with peers in a way that's comfortable and familiar.
Trend themes
Themes within the Smart Dating trend
Three behaviours holding the trend together01
AI-enhanced Online Dating
With the popularity of online dating, AI functions and features have been prioritized by brands to analyze and enhance the effectiveness of virtual dating habits.
02
Control-enhancing Dating Apps
Dating apps such as 'MeetLovelyPeople' put more control in the hands of users for more effective and meaningful matches.
03
Food-based Matching
The app PB&J uses food preferences to match people with similar culinary tastes, fostering mindful and delicious culinary experiences together.
Industry implications
What the Smart Dating trend means for industry
Where the trend changes the playbookFor
Dating Technology
The dating technology industry has an opportunity to enhance the user experience, increase control and compatibility accuracy, and ultimately boost customer satisfaction with AI-enhanced dating features.
For
Autonomous Vehicles
The autonomous vehicle industry has a potential opportunity to foster relationships and increase human interaction through creative exploration and people-pairing technologies such as the conceptual Volvo InterSection vehicle.
For
Food and Beverage
The food and beverage industry has an opportunity to grow its customer base and create loyal patrons by integrating matching algorithms and unique experiences that cater to personal preferences, such as those used by the PB&J matching app.
Workshop question
In what areas could AI enhance your brand’s products/services?
Trend signals
Trend signals for Smart Dating
Trend score 3.6 out of 10, from popularity 58%, activity 43%, freshness 8%.
Popularity58%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Smart Dating trend
5 featured examples from Jan 26, 2017 to Mar 13, 2019CategoryLifestyle
Food-Based Dating App Services
PB&J Matches the User with People Based on Food Swipes
Disruptive innovation opportunity: Introduce a new approach to online dating by incorporating food preferences and culinary experiences into the matching process.
CategoryAutos
Relationship-Fostering Autonomous Vehicles
The Conceptual Volvo InterSection Aids Interaction
The automotive industry can explore opportunities in developing vehicles with integrated technology to foster social interactions and increase in-person connectivity.
CategoryTech
Romance-Analyzing Apps
The 'Evolve' App Tracks Dating Patterns Using Machine Learning
Companies within the dating industry can leverage machine learning and big data to deliver more personalized matchmaking services to their users.
CategoryLifestyle
Auto-Swiping Dating App Devices
The 'Tinda Finger' Swipes Right on Over 6,000 Profiles an Hour
Opportunity for dating app companies to innovate by developing similar swiping devices and attract more users looking to maximize their matches.
CategoryLifestyle
Match Control Dating Apps
The 'MeetLovelyPeople' Single Dating App is Designed for Londoners
Creating innovative ways to improve the efficiency and success rate of online dating platforms.
