This past summer, the UK branch of the online dating service eHarmony launched a program called the 'School of Love' that taught singles how to successfully find the perfect partner. With online dating quickly becoming the norm, the classes were meant to help participants learn how to navigate modern dating challenges.
The School of Love was a series of classes held throughout August in the city of Cardiff, Wales. Each seminar focused on a different topic to help singles navigate issues such as Self-Discovery, The Science of Compatibility and Developing Confidence. Each lesson was taught by a couple named Rose Dixey and Martin Collinson, who themselves met through eHarmony.
With a growing number of singles looking for resources that can help them navigate the contemporary dating scene, eHarmony's dating seminars demonstrate one way brands can assist consumers in finding love.