The top ideas in restaurant branding November 2016 reveal patterns that evoke a sense of nostalgia in consumers and ones that bring in new customer groups.
The 'Central Perk SG' cafe in Singapore is highly nostalgic as the entire space's design is inspired by the Central Perk from the show Friends. Although it has been over a decade since the show aired its final episode, it remains familiar to most adult consumers and this Singaporean cafe exploits that fact. The coffee shop is an exclusive one and people who want to visit must pay a costly membership fee.
The Grand Hotel in Stockholm decided to take advantage of some additional space it was offered in order to bring in revenue from local consumers. The space is close to the hotel and was designed to function as a cafe in which locals can relax, as they are unlikely to enter the hotel to do so.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
