San Francisco's Specialty's Cafe & Bakery has branding that references its regional and historical roots.
Created in 1987, the cafe now has over 40 different restaurant spaces and is continuing to grow in the bay area. Its brand identity was created by the design agency 'Creative Retail Packaging, Inc.' which chose to enhance the San Francisco background of the chain store. As a result, the branding is featured in the classic American patriot colors red, white and blue and showcases the Golden Gate Bridge.
By appealing to its clients' busy and professional lifestyles, as many of them tend to be corporate workers from local offices surrounding the company, the Specialty's Cafe & Bakery manages to incorporate a classic design into a modern chain store.