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Social Fitness Apps

WHISTLE Helps Users Connect With Likeminded Workout Partners

— April 27, 2017 — Tech
Canadian fitness app WHISTLE helps gym goers connect with likeminded workout buddies, and can be customized according to one's activity interests, age group, and location. The social fitness platform is available for download on both iOS and Android devices, and follows a dating app-inspired model that allows users to check out profiles of potential fitness buddies before setting up a workout date.

Ideal for busy Millennials, or those who are new to a city, WHISTLE connects fitness-minded individuals while also fostering long-lasting friendships. The customizable mobile app also features easy-to-use scheduling and chat options and allows users to create groups, designated for those frequently attending the same classes or community meetups.

WHISTLE founder and CEO Laura Davidson describes the platform as "a community comprised of likeminded people looking to make a change, try a new workout, and find a social connection through fitness," and aims to motivate users to stick to challenges or goals with the help of workout partners who share similar interests.
Trend Themes
1. Social Fitness Connections - Opportunities to develop social fitness platforms that connect people and foster lasting friendships.
2. Customized Fitness Apps - Developing personalized fitness apps that cater to the interests and location of users.
3. Dating-inspired Workout Apps - Creating dating-inspired workout apps that allow users to check out profiles of potential workout partners before setting up dates.
Industry Implications
1. Fitness Industry - The fitness industry can benefit from incorporating social fitness platforms that connect gym goers with like-minded enthusiasts.
2. Mobile App Industry - Opportunities for mobile app developers to create customized fitness apps that cater to the interests, age group, and location of gym goers.
3. Social Media Industry - Opportunities to develop dating-inspired workout apps that leverage social media features and algorithms to match users with compatible workout partners.
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