For some time now, dating apps have been the de facto platform for young people looking for love, and IRL Magazine is a new publication that hopes to make that search easier. Hinge, a dating app itself, created IRL Magazine with the aim of using its own data to provide effective insights on how to make the most out of one's dating apps.
Because Hinge is a popular dating app, it has valuable troves of data at its disposal. The company knows which types of images are more likely to get matches and which are sure to leave users loveless, it knows how to structure descriptions to make them as attractive as possible, and it knows what kinds of users are most likely to match with one another. IRL Magazine takes these insights and works them into advice column-style articles to help people with their virtual love lives.