The Le-Vel Thrive Bites Come in Three Premium Flavors
Michael Hemsworth — December 4, 2018 — Lifestyle
Protein-heavy diets are maintaining popularity amongst consumers seeking to shed pounds or bulk up, which is seeing brands respond with products like the Le-Vel Thrive Bites. Positioned as a premium product with eight grams of protein per serving, the meat snack contains just 70 to 80 calories per serving and has a 98% fat-free profile. The snacks come in three flavors including Savory Garlic, Black Pepper & Sea Salt and Sweet & Spicy, which are all made from cattle that have been fed a vegetarian diet.
The Le-Vel Thrive Bites were explained by Co-CEOs Jason Camper and Paul Gravette who said, "Thrive Bites is our spin on an all-time favourite American snack. The difference is, our version is based on premium-grade ingredients, so you’re getting great nutrition – including a great source of healthy protein – on the go."
The Le-Vel Thrive Bites were explained by Co-CEOs Jason Camper and Paul Gravette who said, "Thrive Bites is our spin on an all-time favourite American snack. The difference is, our version is based on premium-grade ingredients, so you’re getting great nutrition – including a great source of healthy protein – on the go."
Trend Themes
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Protein-heavy Snacks — Opportunity to create healthy and protein-rich single-serve snacks in various flavors.
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Premium Meat Snacks — Opportunity to create premium snacks with vegetarian-fed cattle as opposed to grain-fed cattle.
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On-the-go Nutrition — Opportunity to create convenient and healthy snack options for consumers with busy lifestyles.
Industry Implications
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Food and Beverage — Opportunity to create innovative meat, protein, or snack products.
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Fitness and Wellness — Opportunity to market single-serve protein snacks to consumers seeking to maintain or improve health and fitness.
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Convenience Stores — Opportunity to supply healthy and premium single-serve snacks to on-the-go customers.
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