PepsiCo expanded upon its better-for-you Sunbites multigrain snack line with Sunbites Plus, which features a combination of rice, riceberry and seaweed. Since Sunbites first launched in the Thai market years ago, it has become a symbol of health—this new iteration of the product offers a reduced fat percentage, which will be all the more appealing to those looking for wellness-focused snack options.
Riceberry rice, which is grown in Thailand, is emerging as a healthy grain that has a deep color and a rich flavor profile that is said to be comparable to Thai Jasmine rice. The nutritious super grain is rich in antioxidants and high in fiber, which helps it to offer plenty of beneficial attributes to the food and beverage products it is incorporated into.
What Makes This Trend Stand Out
- Health-centric Snacking
- This trend presents an opportunity for the food and beverage industry to focus on introducing more nutritious snack options that are appealing to consumers looking for wellness-focused products
- Incorporation of Super Grains
- Incorporating nutrient-rich super grains such as riceberry rice in food and beverage products presents opportunities for companies to appeal to consumers who prioritize health and wellness in their diet
- Expansion of Better-for-you Snack Lines
- Expanding the options in better-for-you snack lines like Sunbites Plus presents an opportunity for food and beverage companies to offer more nutritious options to consumers
Sectors Adopting This
- Food and Beverage
- The food and beverage industry can introduce more nutritious snacks that incorporate super grains like riceberry rice to appeal to health-conscious consumers
- Agriculture
- As more consumers look for healthier food options, agriculture presents an opportunity to grow and market nutrient-rich super grains like riceberry rice
- CPG
- Consumer Packaged Goods companies have an opportunity to expand their product line and incorporate more healthier snack options like Sunbites Plus
