Arata describes itself as "India’s first and only 100% natural, zero-chemical unisex personal care brand" and it is on a mission to empower men and women alike with cruelty-free and plant-powered skincare solutions.
The brand's full range of chemical-free personal care products includes everything from body wash and hair cream to lip balm, all of which may be purchased separately or together as part of sets like the 'Whole Bundle.'
While Arata's refreshing face wash features peppermint oil, lemon oil, flaxseed extract, apricot seeds and honeysuckle extract, the brand's other products spotlight other functional nature-derived ingredients for cleansing and moisturizing the skin or styling the hair, minimizing damage caused by heat or preventing the thinning of strands.
Why This Trend Is Growing
- Zero-chemical Skincare
- Developing plant-based skincare products without the use of any chemicals presents an opportunity for disruptive innovation in the beauty industry.
- Cruelty-free Personal Care
- Creating personal care products that are free from animal testing and use vegan ingredients can disrupt the traditional personal care market.
- Nature-derived Hair Care
- Utilizing natural ingredients for hair care solutions provides an opportunity for disruptive innovation in the haircare industry.
Industries Being Reshaped
- Beauty
- The beauty industry can benefit from the development of zero-chemical skincare products as consumers increasingly prioritize natural and sustainable options.
- Personal Care
- The personal care industry has an opportunity to cater to consumers looking for cruelty-free products that align with their ethical values.
- Haircare
- The haircare industry can tap into the demand for nature-derived ingredients to develop innovative and sustainable hair care solutions.
