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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,218 more

Natural Dye

Large fashion retailers adopt plant-based dyes in their collections

Implications - With the ecological impact of fashion having an impact on perceptions of the industry, retailers are slowly making changes, like adding natural dyes to their collections, in order to mitigate some of the environmental impacts their production processes have. This shift comes as consumers are increasingly aware of the wider implications of their purchase habits, and seek to align with brands that allow them to slow down potential consequences of those habits.
Workshop Question — How could your brand make small but significant changes to lessen its ecological impact?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
82,187 Total Clicks
Date Range:
May 17 — Mar 19
Trending:
This Year and Warm
Consumer Insight Topics:

Featured Examples

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