Category
Lifestyle
Assisted Choices
Trend cluster
Category
Natural
Dye
Large fashion retailers adopt plant-based dyes in their collections.
4.2
Trend score
Trend
What is the Natural Dye trend?
Natural Dye: With the ecological impact of fashion having an impact on perceptions of the industry, retailers are slowly making changes, like adding natural dyes to their collections, in order to mitigate some of the environmental impacts their production processes have.
Insight
The consumer insight behind the Natural Dye trend
Eco-conscious consumers are learning the dangers of unsustainable fashion practices to both the planet and humanity—including the practice of dumping chemicals into freshwater and the subsequent contamination of various water sources for both wildlife and citizens. As a result, many consumers are straying away from fast-fashion and seeking eco-friendly alternatives made with natural materials that reduce the environmental impact of their purchase.
Trend themes
Themes within the Natural Dye trend
Three behaviours holding the trend together01
Natural Dye
Large fashion retailers are adopting plant-based dyes in their collections for sustainable fashion.
02
Plant-Based Leather
Innovative companies are now exploring leather alternatives made from pineapple fiber and other plant materials.
03
Ultra-Sustainable Fashion
Sustainable fashion is becoming more popular, as brands prioritize eco-friendly production processes, recycled materials, and natural dyes.
Industry implications
What the Natural Dye trend means for industry
Where the trend changes the playbookFor
Fashion and Apparel
The fashion industry is changing as consumers demand more sustainable and eco-friendly alternatives to fast fashion.
For
Materials Science
Companies are exploring new sustainable materials, such as those made from plant-based sources, for use in products like clothing and shoes.
For
Environmental Conservation
Natural materials and dyes are becoming more popular and businesses are recognizing the need to prioritize sustainable production processes to reduce their impact on the environment.
Workshop question
How could your brand make small but significant changes to lessen its ecological impact?
Trend signals
Trend signals for Natural Dye
Trend score 4.2 out of 10, from popularity 62%, activity 56%, freshness 8%.
Popularity62%
Activity56%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Natural Dye trend
5 featured examples from May 5, 2017 to Mar 13, 2019CategoryEco
Plant-Based Dyed Sneakers
Nike's Plant Color Collection Boasts Sustainability Values for SS19
The fashion industry is ripe for disruption through the adoption of more sustainable practices, as well as the innovation of new materials and manufacturing techniques.
CategoryEco
Ultra-Sustainable Minimalist Clothing Collections
Pangaia Fully Embraces the Ecological Agenda
Fashion industry can explore the opportunities of sustainable and minimalist clothing collections to meet growing consumer demand.
CategoryEco
Pineapple Leather Sneakers
Hugo Boss' 'BOSS' Collection Features Shoes Made of Lightweight Piñatex
The fashion industry can capitalize on the trend of cruelty-free and sustainable materials by incorporating them into their products.
CategoryEco
Minimalist Naturally Dyed Clothing
Rudy Jude Boasts Matching Collections for Adults and Kids
The fashion industry is being disrupted by the trend towards sustainable fashion and naturally dyed clothing, creating opportunities for eco-friendly and ethically conscious brand…
CategoryEco
Naturally Dyed Clothing Collections
Patagonia's 'Clean Color' Line Features Earthy Tones
The fashion industry has a growing opportunity to embrace sustainable practices like using natural dyes and plant-based materials in their collections.
